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...Ready for It?

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"...Ready for It?"
Song

"...Ready for It?"[a] is a song recorded by American singer-songwriter Taylor Swift for her sixth studio album, Reputation. It is the first promotional single of the album, released by Big Machine on September 3, 2017. The track has received positive reviews by critics, who cited it as an improvement on Swift's previous single, "Look What You Made Me Do". Commercially, "...Ready for It?" has reached the top 5 in Australia and United States, top 10 in Hungary, New Zealand, Scotland and the United Kingdom, as well as the top 20 in Canada and Ireland.

Release

Swift had first teased a portion of the single on September 2, 2017, during ABC's Saturday Night Football broadcast of the Florida State vs. Alabama game.[5] The same day, she announced it would be included on her upcoming album Reputation and confirmed its release as a promotional single.[4][6] It was made available for digital download as part of the pre-order of the album on September 3, 2017.[7]

Composition

"...Ready for It?" is a "pop-oriented",[8] "electronic-inspired"[9] electropop[10] and industrial pop song,[10][11] with elements of tropical house[12], dubstep[13], and trap music.[14] The song features deep synths, a bass drop,[1] drum machines and rapping.[10][15] The atmosphere of the song drew comparisons to Rihanna[16][17] and Kanye West's 2013 album Yeezus.[10][11][16][18] The song is performed in the key of E minor with a tempo of 80 beats per minute, with Swift's vocals spanning from F3 to E5.[19]

The song lyrically revolves around Swift's fantasies about an individual who she describes as a "killer" one who has had multiple relationships and is "younger than her exes" but "acts like such a man". These fantasies include "holding him for ransom", committing a robbery together, and "mov[ing] to an island". Swift also addresses the perception of her own romantic history and references the relationship between Richard Burton and Elizabeth Taylor.[3][8][13][20] The subject of the song was rumored to be Tom Hiddleston,[11] Joe Alwyn[2][21] or Harry Styles.[2][22]

Critical reception

"...Ready for It?" received positive reviews by critics, many of them cited it as an improvement over Swift's previous single, "Look What You Made Me Do".[12][13][15] Tom Breihan of Stereogum said the songwriters "made something ungainly and goofy, something that was probably a terrible idea, and they still made it sound like towering, colossal pop music".[13] Patrick Ryan of USA Today expressed some scepticism concerning Swift's rapping, but noted the contrast between the "anthemic chorus" and "dark", intense verses made for a "promising second glance on her reputation era".[15] Richard He wrote for Billboard that "Swift has never sung more expressively, nor sounded more in tune with the way modern pop production uses the voice as an instrument" and that the song's chorus has "one of the prettiest melodies of her career".[17]

Craig Jenkins of Vulture gave it a lukewarm review, stating that the song "doesn't reinvent pop or Taylor, but it does get her name out on a product built to keep pace with current trends".[12] Mike Wass for Idolator dismissed the song as "not good" and called it "equally underwhelming" as "Look What You Made Me Do". He concluded by saying "If you can get past the cringeworthy lyrics and jarring production, a cute chorus awaits. But that's a lot of work for a minor payoff".[23]

Commercial performance

In the United States, the song debuted at number four on the Billboard Hot 100, becoming Swift's 22nd top 10 song on the chart. It also became her 13th number one song on the Digital Songs chart with opening sales of 135,000 copies, entered the Streaming Songs chart with 19 million streams in its first week of availability, and opened at 35 on the Pop Songs chart with a radio audience of 13 million.[24] As of September 14, 2017, the song sold 174,000 copies in the United States.[25]

Charts

Chart (2017) Peak
position
Australia (ARIA)[26] 3
Austria (Ö3 Austria Top 40)[27] 26
Canada (Canadian Hot 100)[28] 11
Canada CHR/Top 40 (Billboard)[29] 36
Croatia (HRT)[30] 99
Czech Republic (Singles Digitál Top 100)[31] 26
France (SNEP)[32] 164
Invalid chart entered Germany2 47
Greece Digital Songs (Billboard)[33] 3
Hungary (Single Top 40)[34] 4
Hungary (Stream Top 40)[35] 22
Ireland (IRMA)[36] 12
Italy (FIMI)[37] 65
Japan (Japan Hot 100)[38] 61
Malaysia (RIM)[39] 6
Netherlands (Single Top 100)[40] 76
New Zealand (Recorded Music NZ)[41] 9
Norway (VG-lista)[42] 32
Portugal (AFP)[43] 30
Scotland (OCC)[44] 3
Slovakia (Singles Digitál Top 100)[45] 25
Spain (PROMUSICAE)[46] 70
Sweden (Sverigetopplistan)[47] 32
Switzerland (Schweizer Hitparade)[48] 41
UK Singles (OCC)[49] 7
US Billboard Hot 100[50] 4
US Adult Pop Airplay (Billboard)[51] 34
US Pop Airplay (Billboard)[52] 21

Certifications

Region Certification Certified units/sales
Australia (ARIA)[53] Platinum 70,000‡
Canada (Music Canada)[54] Gold 0‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Format Label Ref.
Various September 3, 2017
Big Machine [55]

Notes

  1. ^ Title also written as "...Ready for It"[1][2] and "Ready for It".[3][4]

References

  1. ^ a b Burgess, Omar (September 3, 2017). "Here's Taylor Swift's New Single "...Ready for It"". Complex. Retrieved September 4, 2017.
  2. ^ a b c Chiu, Melody (September 3, 2017). "Is Taylor Swift's '...Ready for It' About Joe Alwyn or Harry Styles? See Why Her Swifties Are Split". People. Retrieved September 4, 2017.
  3. ^ a b Rosen, Christopher (September 3, 2017). "Taylor Swift drops sexy new song, 'Ready For It'". Entertainment Weekly. Retrieved September 4, 2017.
  4. ^ a b O' Connor, Roisin (September 3, 2017). "Taylor Swift releases new song 'Ready For It' from new album Reputation". The Independent. Retrieved September 3, 2017.
  5. ^ Helman, Peter (September 3, 2017). "Hear Taylor Swift's New Song 'Ready For It'". Billboard. Retrieved September 4, 2017.
  6. ^ Lara, Maria Mercedes (September 2, 2017). "Surprise! Taylor Swift Teases New Song 'Ready for It' — and the Fans Are Already Loving It". People. Retrieved September 3, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ Kreps, Daniel (September 3, 2017). "Hear Taylor Swift's Assertive New Song '...Ready for It?'". Rolling Stone. Retrieved September 3, 2017.
  8. ^ a b Aswad, Jem (September 3, 2017). "Taylor Swift Releases Full Version of New Song 'Ready for It'". Variety. Retrieved September 4, 2017.
  9. ^ Powell, Karlie (September 3, 2017). "Taylor Swift's Electronic-Inspired "...Ready For It?" is Speculated to be About Calvin Harris and Others". Your EDM. Retrieved September 4, 2017.
  10. ^ a b c d Gruttadaro, Andrew (September 3, 2017). "Taylor Swift Goes Full 'Yeezus' on New Single "...Ready for It?"". The Ringer. Retrieved September 4, 2017.
  11. ^ a b c "Is Taylor Swift's new song, ...Ready for It?, about Tom Hiddleston?". The Daily Telegraph. September 4, 2017. Retrieved September 4, 2017.
  12. ^ a b c Jenkins, Craig (September 5, 2017). "Review: Taylor Swift's '...Ready for It?' Is Better Than 'Look What You Made Me Do'". Vulture. Retrieved September 5, 2017.
  13. ^ a b c d Breihan, Tom. "Somehow, We Are Absolutely Ready For Taylor Swift's Rapping-About-Being-Horny-Over-Dubstep Single". Stereogum. Retrieved September 5, 2017.
  14. ^ "People Think Taylor Swift's New Song Sounds Like Kanye West's 'Yeezus'". Capital XTRA. Retrieved 2017-09-30.
  15. ^ a b c Ryan, Patrick (September 3, 2017). "Taylor Swift raps on peppy new single '...Ready for It?' (and it's way better than it sounds)". USA Today. Retrieved September 3, 2017.
  16. ^ a b Salemme, Nadia (September 4, 2017). "'I'm so very tame now': Taylor Swift releases Ready For It, Rihanna-esque new song". News.com.au. Retrieved September 4, 2017.
  17. ^ a b He, Richard (September 4, 2017). "Pop Is a Battlefield: Taylor Swift's '...Ready for It?' Sees Her Becoming Top 40's Universal Soldier". Billboard. Retrieved September 5, 2017.
  18. ^ Smith, Thomas (September 3, 2017). "These fans reckon Taylor Swift's new single sounds a lot like Kanye West's 'Yeezus'". NME. Retrieved September 4, 2017.
  19. ^ "Taylor Swift "...Ready for It?" Sheet Music (Digital Download)". Musicnotes.com. Sony/ATV Music Publishing. Retrieved September 4, 2017. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  20. ^ Ivie, Devon (September 3, 2017). "Taylor Swift Has Lots to Say About Sex With Her New Song '...Ready for It?'". Vulture. Retrieved September 6, 2017.
  21. ^ Hughes, Hilary (September 3, 2017). "Taylor Swift Isn't 'So Very Tame Now' On New Single '...Ready For It?'". MTV. Retrieved September 4, 2017.
  22. ^ Rullo, Samantha. "This One Lyric In Taylor Swift's "Ready For It" Could Mean It's About Harry Styles". Elite Daily. Retrieved September 4, 2017.
  23. ^ Wass, Mike (September 3, 2017). "Taylor Swift's New Track Is Not Good: Listen To "...Ready For It?"". Idolator. Retrieved September 4, 2017.
  24. ^ Trust, Gary (September 11, 2017). "Taylor Swift at Nos. 1 & 4 on Billboard Hot 100, as Cardi B Moves Up to No. 2". Billboard. Retrieved September 13, 2017.
  25. ^ "Nielsen SoundScan charts – Digital Songs – Week Ending: 09/14/2017" (PDF). Nielsen SoundScan. Archived from the original (PDF) on September 19, 2017. Retrieved September 19, 2017.
  26. ^ "Taylor Swift – ...Ready for It?". ARIA Top 50 Singles. Retrieved September 9, 2017.
  27. ^ "Taylor Swift – ...Ready for It?" (in German). Ö3 Austria Top 40. Retrieved September 14, 2017.
  28. ^ "Taylor Swift Chart History (Canadian Hot 100)". Billboard. Retrieved September 12, 2017.
  29. ^ "Taylor Swift Chart History (Canada CHR/Top 40)". Billboard. Retrieved September 26, 2017.
  30. ^ "Croatia ARC TOP 40". HRT. Retrieved 25 September 2017.
  31. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 36. týden 2017 in the date selector. Retrieved September 11, 2017.
  32. ^ "Le Top de la semaine : Top Singles (téléchargement + streaming) – SNEP (Week 37, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved September 18, 2017.
  33. ^ "Billboard – Greece Digital Song Sales". Billboard. Retrieved September 13, 2017.
  34. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved September 14, 2017.
  35. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved September 23, 2017.
  36. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved September 16, 2017.
  37. ^ "Classifica settimanale WK 36" (in Italian). Federazione Industria Musicale Italiana. Retrieved September 9, 2017.
  38. ^ "Taylor Swift Chart History (Japan Hot 100)". Billboard. Retrieved September 14, 2017.
  39. ^ "Top 20 Most Streamed International & Domestic Singles in Malaysia : Week 36 (1/9/2017 - 7/9/2017)" (PDF). Recording Industry Association of Malaysia. Retrieved September 27, 2017.
  40. ^ "Taylor Swift – ...Ready for It?" (in Dutch). Single Top 100. Retrieved September 8, 2017.
  41. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. September 18, 2017. Retrieved September 15, 2017.
  42. ^ "VG-lista – Taylor Swift". VG-lista. Retrieved September 16, 2017.
  43. ^ "Taylor Swift – ...Ready for It?". AFP Top 100 Singles. Retrieved September 22, 2017.
  44. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 9, 2017.
  45. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201737 into search. Retrieved September 19, 2017.
  46. ^ "Top 50 Canciones — Semana 37: del 08.09.2017 al 14.09.2017" (in Spanish). Productores de Música de España. Retrieved September 21, 2017.
  47. ^ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved September 15, 2017.
  48. ^ "Taylor Swift – ...Ready for It?". Swiss Singles Chart. Retrieved September 11, 2017.
  49. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved September 9, 2017.
  50. ^ "Taylor Swift Chart History (Hot 100)". Billboard. Retrieved September 12, 2017.
  51. ^ "Taylor Swift Chart History (Adult Pop Songs)". Billboard. Retrieved September 26, 2017.
  52. ^ "Taylor Swift Chart History (Pop Songs)". Billboard. Retrieved September 26, 2017.
  53. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. September 25, 2017. Retrieved September 23, 2017.
  54. ^ "Canadian single certifications – Taylor Swift – ...Ready for It?". Music Canada. Retrieved September 27, 2017.
  55. ^ "'...Ready For It?' – Single by Taylor Swift on Apple Music". United States: iTunes Store. Retrieved August 25, 2017.
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