File:Sweetest Day Editorial (1922).jpg

The Cleveland Plain Dealer instructed Clevelanders on reasons why they should observe "Sweetest Day" in 1922:

Sweetest Day Section October 8th, 1922

Page 4 (back page)

Full Page Editorial Surrounded by an Ornate Border

In 2" type the headline reads:

The text of the editorial reads as follows:

"Love is always the dominant motif in a successful life. Most of us have love in our hearts, but too often it remains there, never manifesting itself before those who inspire it. Perhaps the business of living in this day and age when every moment requires energy and exertion, precludes the constant exhibition of sentiment. There are those of us who have mothers and fathers back in the little home town--or here in Cleveland for that matter. Life itself would not be too much of a sacrifice in their behalf if necessary, yet how few times do we really show that we care. And remember your glorious courtship when all the world seemed in tune. Years will never dim the sacred memory of those golden days. Your wife remembers the hundreds of little attentions you showered upon her then. Little things perhaps, but maybe she sighs to herself every once in a while, and yearns--and hopes. The Sweetest Day in the year came into being because the founders recognized the eternal tendency of men and women to become so engaged in the rush and whirl of life, and to forget the finer, more appealing things. On this day, next Saturday, steal enough time from the turmoil of routine affairs, to bring a bit of good cheer to those you love. A present, perhaps, and more than that add a loving word--a smile--a kiss. This life we lead is but a segment in the eternal order of things. Too soon we find ourselves out of the running, living on memories of days gone by. Build yourself a heritage for that time. The Sweetest day is worthy of our attention. Regard it's observance as a sacred duty--and a rare opportunity. J.L.S."

Digital scan courtesy of The Cleveland Public Library Microform Center.

	This media file is in the public domain in the United States. This applies to U.S. works where the copyright has expired, often because its first publication occurred prior to January 1, 1929, and if not then due to lack of notice or renewal. See this page for further explanation.
	This image might not be in the public domain outside of the United States; this especially applies in the countries and areas that do not apply the rule of the shorter term for US works, such as Canada, Mainland China (not Hong Kong or Macao), Germany, Mexico, and Switzerland. The creator and year of publication are essential information and must be provided. See Wikipedia:Public domain and Wikipedia:Copyrights for more details.