Frigidaire

Frigidaire Appliance Company

Company type	Division of Electrolux
Industry	Major appliances, Small appliances
Founded	1918
Headquarters	Charlotte, NC
Products	Clothes washers and dryers, refrigerators, freezers, dishwashers, ranges, room air conditioners, dehumidifiers, microwaves ovens.
Website	www.frigidaire.com

Frigidaire is an American brand of consumer and commercial appliances. Frigidaire was founded as the Guardian Frigerator Company in Fort Wayne, Indiana, and developed the first self-contained refrigerator (invented by Nathaniel B. Wales and Alfred Mellowes) in 1916. In 1918, William C. Durant, a founder of General Motors, personally invested in the company and in 1919, it adopted the name Frigidaire. The brand was so well known in the refrigeration field in the early 20th century that many Americans called any refrigerator, whatever its brand, a "Frigidaire." The name Frigidaire or the earlier version, Frigerator, may be the actual origin of the slang term "fridge."

From 1919 to 1979, the company was owned by General Motors. During that period, it was first a subsidiary of Delco-Light and was later an independent division, based in Dayton, Ohio. Frigidaire was sold to White Sewing Machine Company 1979, which was in turn purchased by Electrolux, its current parent, in 1986.

While the company was owned by General Motors, its logo featured the phrase "Product of General Motors," later renamed to "Home Environment Division of General Motors".

The company claims firsts including:

• Electric self-contained refrigerator (September, 1918 in Detroit)
• Home food freezer
• Room air conditioner
• 30" electric range
• Coordinated colors for home appliances

Automatic washers

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During the years that Frigidaire was owned by General Motors, it was very competitive in the automatic clothes-washing-machine business. Frigidaire engineer Kenneth Sisson, also credited with the design of the incrementing timer used on clothes washers and dishwashers for years to come, designed the Frigidaire automatic washer with the Unimatic mechanism in the late 1930s. Production of the first Frigidaire automatic clothes washers was halted due to World War II and therefore the machine was not formally introduced until 1947. The washing action of a Frigidaire automatic was unique in that the agitator pulsated up and down, a unique departure from the traditional oscillating type. The Frigidaire washers were commonly named for their mechanisms, which, in true General Motors fashion, underwent frequent changes over the years. The Unimatic was in production the longest, for any single Frigidaire mechanism, from 1947 to 1958. The Pulsamatic mechanism, unique in that it pulsated 330 times per minute, was introduced in 1955 for the lower-end models. This became the foundation for the Multimatic, introduced for the 1959 model year. The Multimatic lasted through 1964, as the Rollermatic was brought out for the 1965 lineup. The Rollermatic was unique in that instead of using an oil-filled gearcase, metal and urethane rollers transferred the power within the mechanism. This underwent a slight revision in 1970 for the new eighteen-pound capacity 1-18, which kept the same basic mechanism but differed in that it was belt-driven off of the motor and added a recirculating pump. Besides the unique action, another notable feature of these older washers was the high final spin speed (nicknamed "Rapidry"), 1140 revolutions per minute in the Unimatic, 850 in the Multimatic, and 1010 in the high-end Rollermatic models.

When Frigidaire was acquired by White Consolidated in 1979, it abandoned the General Motors design in favor of the Westinghouse- produced top-loading design, as White-Westinghouse was already among its house brands by this time.

Refrigerators

Frigidaire fridge at the Hallwyl House

Frigidaire also produces a wide variety of refrigerators and freezers for the consumer market. Their model line-up includes fridge freezer units of several different types. The selection they offer includes traditional Top Freezer models, as well as more modern Side-By-Side and French Door styles.

Manufacturing

A new cooktop manufacturing facility will be located in the Frank C. Pidgeon Industrial park, southwest of Memphis. The facility will be built to LEED certification standards. Workers will manufacture the company’s Electrolux ICON®, Electrolux® and Frigidaire® product lines, including drop-in/slide-in ranges, wall ovens, specialty free standing ranges and cook tops. Construction is expected to begin in early 2011 with production to begin in mid-2012.

Electrolux/Fridgidaire also operates a manufacturing facility for free standing gas and electric ranges in Springfield, Tennessee. The Springfield facility currently employs about 2,900 people.

It also operates a large manufacturing facility in Northern Mexico since 2005.

In popular culture

The 2007 album Jarvis by British singer songwriter Jarvis Cocker features a song called From Auschwitz To Ipswich which features the line:

"Well if your ancestors could see you standing there They would gaze in wonder at your Frigidaire They had to fight just to survive So can't you do something with your life?"

The word Frigidaire sung to have the double meaning of expensive fridge and 'frigid hair'

The popular blues song "I'm gonna move to the outskirts of town", sung by Ray Charles mentions the brand:
"Let me tell you, honey
We gonna move away from here
I don't need no iceman
I'm gonna get you a Fridgidaire"

In "¡Bienvenido Mister Marshall!", the lyrics of the main song features:
"Los yanquis han venido, ole el salero, con mil regalos
y a las niñas bonitas van a obsequiarlas con aeroplanos.
Con aeroplanos de chorro libre,
que corta el aire
y también rascacielos bien conservados en Frigidaire.

In the Philippines, the term "pridyider," used to identify a refrigerator, was derived from the word Frigidaire.

The popular rap track "Keys Open Doors" by Clipse, mentions the brand:
"Open the Frigidaire, 25 to life in here
So much white you might think your holy Christ is near
Throw on your Louis V millionaires to kill the glare
Ice trays? Nada! All you see is pigeons paired"

See also

• Frigidaire Building, a historic structure in Portland, Oregon

External links

• Brand Website