Faunalytics
 | |
| Formation | 2000 |
|---|---|
| Founder | Che Green |
| Type | Nonprofit |
| Legal status | 501(c)(3) organization |
| Purpose | Research and analysis of animal issues |
| Location |
|
Executive Director | Brooke Haggerty |
Research Director | Jo Anderson |
Content Director | Karol Orzechowski |
Communications Manager | Jenna Riedi |
| Website | faunalytics |
Formerly called | Humane Research Council (until 2015) |
Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]
History
[edit]Faunalytics is a non-profit organization based in Olympia, Washington, funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.
Faunalytics has the GuideStar Platinum Seal of Transparency,[6] and is currently listed as one of Animal Charity Evaluators' Top Charities.[2]
Research
[edit]Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).
Faunalytics also maintains a research library with over 5,000 summaries of external research studies on animal related issues.[7] They also produce a series called "Faunalytics Fundamentals",[8] a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.[9]
Animal Charity Evaluators review
[edit]Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015, 2017, 2019, and 2020 annual charity recommendations.[10][2][11] ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.[12] ACE reviews organizations designated as a Standout Charity every other year.[13]
In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.[2]
ACE named Faunalytics as one of three of its Top Charities in 2021.[14] The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.[15]
In 2023, ACE decided to move to only one tier: Recommended Charities.[16] Faunalytics was again named a Recommended Charity in 2023.[17]
See also
[edit]References
[edit]- ^ Piper, Kelsey (2018-10-31). "Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates". Vox. Retrieved 2022-03-05.
- ^ a b c d "Faunalytics Review". Animal Charity Evaluators. Retrieved Dec 22, 2021.
- ^ a b "Faunalytics: Does farm-animal advocacy work?". Nonprofit Chronicles. 2018-08-24. Retrieved 2022-03-05.
- ^ Bridgers, Jessica. "Faunalytics: A Standout Charity Helping Animal Advocates". worldanimal.net. Retrieved 2022-03-05.
- ^ Cherry, Elizabeth Regan (2016). Culture and activism : animal rights in France and the United States. London. pp. 117–118. ISBN 978-1-317-15615-4. OCLC 948511765.
Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...)
{{cite book}}: CS1 maint: location missing publisher (link) - ^ "Faunalytics - GuideStar Profile". GuideStar. Retrieved 2018-11-27.
- ^ "Library Of Animal-Related Attitude And Behavior Research". Faunalytics. Retrieved 2021-12-22.
- ^ "Faunalytics Fundamentals". Faunalytics. Retrieved 2021-12-22.
- ^ "Infographics". Faunalytics. Retrieved 2021-12-22.
- ^ Jon Bockman (December 1, 2015). "Updated Recommendations: December 2015". Animal Charity Evaluators. Retrieved April 17, 2018.
- ^ "Announcing our 2020 Charity Recommendations". Animal Charity Evaluators. 2020-11-24. Retrieved 2021-01-21.
- ^ Allison Smith (June 9, 2016). "Our Thinking on Standout Organizations". Animal Charity Evaluators. Retrieved November 29, 2016.
- ^ "Evaluating Charities". Animal Charity Evaluators. Retrieved 2020-01-03.
- ^ "Faunalytics Named A Top Charity By Animal Charity Evaluators". Faunalytics. 2021-11-24. Retrieved 2021-12-22.
- ^ "Charity Review Faunalytics". Animal Charity Evaluators. 2021-11-01. Retrieved 2021-12-22.
- ^ "ANNOUNCING OUR 2023 CHARITY RECOMMENDATIONS". Animal Charity Evaluators. Retrieved 28 December 2023.
- ^ "RECOMMENDED CHARITIES". Animal Charity Evaluators. Retrieved 28 December 2023.
