Silver Burdett
 | This article needs additional citations for verification. (September 2009) |
| Status | Defunct |
|---|---|
| Founded | 1888 |
| Defunct | 1999  |
| Country of origin | United States |
| Publication types | Books |
| Nonfiction topics | Music |
Silver Burdett was an American primary education textbook publishing imprint previously operated by Pearson Education, which is a division of media conglomerate Pearson PLC. The trademark was last owned by Savvas Learning Company.[1]
History
[edit]Silver Burdett first formed as a company in 1888 when Frank W. Burdett purchased a controlling interest in the textbook publishing company, Silver & Company.[2] In 1962, it was acquired by Time Inc., and it became the distributor of Time-Life Books to schools and libraries.[2] In 1965 it became the first division of the General Learning Corporation, a multi-million dollar collaboration between Time Inc. and General Electric.[2] Simon & Schuster purchased it in 1986, and merged it with Ginn & Company, a leading el-hi (elementary school and high school) textbook publisher - which formed the imprint Silver Burdett & Ginn.[2] In 1998, Pearson PLC acquired Simon & Schuster's educational businesses (which included Silver Burdett & Ginn) from S&S parent Viacom, and created Pearson Education.[2]
Termination
[edit]Pearson closed Silver Burdett in 1999.[3] The Silver Burdett Ginn name persisted for some time as Silver Burdett Ginn Religion, a Catholic publishing division operated under Scott Foresman before it was sold to RCL Benziger in 2007 (which also acquired Benziger from McGraw-Hill in the same year).[4] The trademark registration for Silver Burdett Ginn was transferred to Savvas Learning Company after Pearson sold its US K-12 education division in 2020 and lapsed in 2021.[1]
References
[edit]- ^ a b "SILVER BURDETT GINN Trademark - Registration Number 1642763 - Serial Number 73830782 :: Justia Trademarks". trademarks.justia.com. Retrieved 2023-10-10.
- ^ a b c d e Pearson Education, History, retrieved 2008-10-19
- ^ "Six Macmillan Library Kids Imprints Closed". PublishersWeekly.com. Retrieved 2018-05-13.
- ^ "RCL Publishing LLC ("RCL Benziger"), a CFM Religion Publishing Group LLC division, announced today that it has acquired the assets of Silver Burdett Ginn Religion, a Scott Foresman imprint, from Pearson Education". Wicks Group. 2007-09-06. Archived from the original on 2013-12-03.
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