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Sunrise International is a cross-border marketing and immersive media company with a specialization in VR/AR media production, event management, and cross-border marketing in Asia. It was founded in 2011 by Gavin Newton-Tanzer and David Weeks and was a member of the Columbia Startup Lab in 2014.[1]

As a media and marketing company, Sunrise International advocates for international brands to directly advertise on local Chinese media channels, citing issues surrounding the Great Firewall of China as a reason for why local users cannot access international social media platforms like Facebook, Twitter, Google, and YouTube.[2] The organization is occasionally quoted by international news outlets on various issues relating to VR/AR in China,[3][4] cross-border e-commerce in China,[5][6][7] education technology,[8][9][10] and issues surrounding international student mobility.[11][12][13][14][15] Early on in the COVID-19 pandemic, the company spoke on a number of occasions about the impact of the pandemic on international student mobility,[16][17][18][19] as well as the potential post-COVID rebound of Chinese students studying overseas.[20][21] Its VR/AR practice includes virtual 360 tours, augmented reality marketing activations, holographic display hardware, AR-based self-guided tours, and spatial web design.[22]

Sunrise International is the local organizer of the Augmented World Expo (AWE) Asia, an annual virtual and augmented reality industry event that has been hosted in Singapore and various Chinese cities since 2015.[23][24] The company also co-hosts the Washington International Education Conference.[25]

The company was originally founded with a focus on experimental education and extracurricular learning division based in China. From 2012-2022, the company founded and operated the National High School Debate League of China (NHSDLC),[26][27] the oldest and largest high school English-language debate league in China. NHSDLC competitions were often hosted in second and third tier cities in China,[28][29][30] sending students to compete at international debate competitions hosted at Stanford, Harvard, the University of Pennsylvania, and the Asia Society.[31][32][33][34] From 2012-2022, it also founded and operated a business case analysis league called the China Youth Business League, run in partnership with the Harvard Undergraduate Economics Association[35] and the Wharton China Business Society.

References

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  1. ^ "Sunrise". Columbia Entrepreneurship. Retrieved 2020-12-10.
  2. ^ "Alternative marketing is key to recruiting in China - Sunrise report". The PIE News. 14 June 2019. Retrieved 2020-12-10.
  3. ^ "China watches and learns from the US in AR/VR competition". TechCrunch. 8 December 2020. Retrieved 2020-12-10.
  4. ^ Liao, Rita (2022-10-01). "ByteDance's Pico debuts its Meta Oculus rival, but challenges remain". TechCrunch. Retrieved 2024-10-09.
  5. ^ "GELF NYC '19 | Global E-Commerce Leaders Forum". www.globalecommerceleadersforum.com. Retrieved 2020-12-10.
  6. ^ "AWE EU 2019 - Gavin Newton-Tanzer". www.awexr.com. Retrieved 2020-12-10.
  7. ^ "GELF NYC '19 | Global E-Commerce Leaders Forum". www.globalecommerceleadersforum.com. Retrieved 2020-12-10.
  8. ^ "ISTE20 Live - Edtech Conference | Nov. 29-Dec. 5, 2020". ISTE20 Live. Retrieved 2020-12-10.
  9. ^ 财经头条. ""消失"的暑期研学和营地项目". Retrieved 2020-12-10. {{cite web}}: Check |url= value (help)
  10. ^ "ISTELive 22 - Edtech conference | June 26-29 | New Orleans & Virtual". ISTELive 22 - Edtech conference. Retrieved 2024-10-09.
  11. ^ Newton-Tanzer, Gavin (2017-11-30). "How Will China's "Double First Class" Project Change Higher Education in China?". HuffPost. Retrieved 2020-12-10.
  12. ^ "US: Chinese students trapped in visa limbo as applications delayed". The PIE News. 5 April 2019. Retrieved 2020-12-10.
  13. ^ "China "opening education to the outside world" - policy document". The PIE News. 12 April 2019. Retrieved 2020-12-10.
  14. ^ Emily Rauhala. "Coronavirus disrupts Chinese students' plans for a U.S. education". Washington Post. Retrieved 2020-12-10.
  15. ^ "Event Page | 2020 Virtual eduWeb Digital Summit". Accelevents. Retrieved 2020-12-10.
  16. ^ "[Webinar] Coronavirus: Implications and Recommendations for International Recruiters". www.commonapp.org. Retrieved 2020-12-10.
  17. ^ Hope, Joan (June 2020). "Be aware of how COVID-19 could impact international students". Recruiting & Retaining Adult Learners. 22 (9): 8. doi:10.1002/nsr.30608. ISSN 2155-644X. PMC 7272914.
  18. ^ China, Sunrise (2020-08-13). "MORE THAN PANDAS: DATA, DISCUSSION, AND TIER 2+ CITIES!". Medium. Retrieved 2020-12-10.
  19. ^ "Student recruitment tour companies planning for online-only until 2021 | BUILA". www.buila.ac.uk. Retrieved 2020-12-10.
  20. ^ "Improving outlook for outbound Chinese students in 2024". University World News. Retrieved 2024-10-09.
  21. ^ Nash, Polly (2024-02-14). "Push to expand 50,000 US-China exchange plan". The PIE News. Retrieved 2024-10-09.
  22. ^ "CampusXR". YouTube. Retrieved 2024-10-09.
  23. ^ Asia, A. W. E. "Augmented World Expo Hosts 6th Asia Conference Amid Pandemic". www.prnewswire.com (Press release). Retrieved 2020-12-10.
  24. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-10-09.
  25. ^ "WIEC". WIEC. Retrieved 2020-12-10.
  26. ^ "To Appeal to American Universities, Chinese Students Embrace the Art of Argument". 2015-10-19. Retrieved 2016-09-04.
  27. ^ "Debating Societies in China". ChinaFile. 2014-07-18. Retrieved 2019-06-27.
  28. ^ "Debating contests teach Chinese students an argument has two sides". The Economist. 2019-06-15. ISSN 0013-0613. Retrieved 2019-06-27.
  29. ^ "The Great Debate: The Chinese Teens Learning How to Argue... in English". That's Online. Retrieved 2019-06-27.
  30. ^ "美式辩论扫盲贴| NSDA or NHSDLC?". 知乎专栏 (in Chinese). Retrieved 2019-06-27.
  31. ^ "Students debate the environment|Americas|chinadaily.com.cn". usa.chinadaily.com.cn. Retrieved 2016-09-04.
  32. ^ University, Jiao Tong. "Jiao Tong University - JI Hosts NHSDLC's Shanghai Tournament". en.sjtu.edu.cn. Retrieved 2016-09-04.
  33. ^ "The Fight". www.malverncollege.cn. Retrieved 2016-09-04.
  34. ^ "This house believes". The Economist. 2013-09-14. ISSN 0013-0613. Retrieved 2019-06-27.
  35. ^ "HUEA | ABOUT". Harvard Undergraduate. Retrieved 2019-06-27.
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