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Chiikawa

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Chiikawa
Cover of Chiikawa volume 1 by Kodansha
ちいかわ
Manga
Written byNagano
Published byKodansha
DemographicSeinen
Original runJanuary 2020 – present
Volumes6
Anime television series
Directed byTakenori Mihara
Music byShūgo Tokumaru
StudioDoga Kobo
Licensed bySentai Filmworks
Original networkFNS (Fuji TV)
Original run April 4, 2022 – present
Episodes217 (List of episodes)

Chiikawa (ちいかわ), also known as Nanka Chiisakute Kawaii Yatsu (なんか小さくてかわいいやつ, "Something Small and Cute"), is a Japanese manga series by Nagano. The main contents of the work are the daily lives and interactions of the cuties. It has been serialized online via Twitter since January 2020 and has been collected in six tankōbon volumes by Kodansha. An anime television series adaptation by Doga Kobo premiered in April 2022.

Characters

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Chiikawa (ちいかわ)

A little critter who lives in a big house. Very small, cute and easily moved to tears, shy and scared of every monster they meet. However, they always try to be stronger, and be a good friend who helps their friends when they're in trouble. Recently, they are studying to obtain a 5th degree weeding certification (having already failed 2-3 times). They don't speak any human language, but rather use their own language. Chiikawa always says "Yada" and "Iyada," both of which are a childish way of saying "no" in Japanese.

Voiced by: Haruka Aoki[1]
Hachiware (ハチワレ)

Hachiware looks like a cat but is not one. Personality: a chatty person who likes to talk and sing, they can talk and communicate to others (unlike Chiikawa and Usagi). They are kind-hearted and willing to help their friends. They are sometimes innocent or unaware in dangerous situations. They like to eat chocolate and onions.

Voiced by: Makoto Tanaka (not to be confused with the footballer)[1]
Usagi (うさぎ)

Usagi (lit. rabbit) looks like a rabbit but is not one. Their language is the same as Chiikawa's, and they tend to shout rather than speak quietly. They are intelligent, positive, and have obtained a level 3 weeding certification.

Voiced by: Ari Ozawa[1]
Momonga (モモンガ)

The character design is based on the Japanese flying squirrel, and has also appeared with a peach in its mouth, as the Japanese word “モモ” means peach. Momonga's fur is fluffy, and it has a white body and a large blue tail. Momonga is always focusing on “what kind of behavior is cute” and asking for compliments from others.

Voiced by: Yuka Iguchi[2]
Rakko (ラッコ)

Rakko is a brave otter when in battle, and he's top of the subjugation ranking. He looks very serious, but he actually loves strawberry flavored desserts.

Voiced by: Yuma Uchida[2]
Kuri-Manjū (くりまんじゅう)

Kuri-manjuu's character design is based on a honey-badger and 栗饅頭, a Japanese dessert. He always drinks alcohol and eats various foods.[3]

Voiced by: Takayuki Asai[2]

Shisa (シーサー)

Kuri-manjuu's character design is based on a traditional artifact from Okinawan mythology which looks like a lion. Shisa is hard-working and currently works at Rou ramen restaurant. Ramen no Yoroi-san is her master.

Voiced by: Shimabukuro Miyuri[4]

Ponchette no Yoroi-san (ポシェットの鎧さん)

One of the humanoid species that wears silver armor and carries a pink pouch. Ponchette no Yoroi-san's pouch was made by himself, and “Chiikawa originally tried to buy it at his market, but it turned out it had a leaking hole, so after Hachiware pointed it out, he gave Chiikawa a new pouch”. He also became friends with cuties such as Yoshi and Hachi as a result.

He is good friends with the Labor Yoroi-San and the ramen store owner and the three of them often hang out together, such as going on picnics.

Voiced by: Tomokazu Sugita[2]
Rōdō no Yoroi-san (労働の鎧さん)

Rodo no Yoroi-san is a job recruiter managing working positions for the cute creatures.

Voiced by: Hiroki Tōchi[2]

Ramen no Yoroi-san (ラーメンの鎧さん)
Voiced by: Yoshitsugu Matsuoka[2]
Pajama Party (パジャマパーティーズ)

A band of cuties in pajamas with no faces painted on. Their songs are so popular that they decide to sing at a large event, but a giant bird takes all others except the green Pajama Cutie, so Chiikawa, Hachiware, and Usagi join the Pajama Party band as replacements On the day of the event, the other members are saved by Chiikawa et al.

Green

The leader of the pajama party. It has two horns, round ears, a cow-like tail, and wears green pajamas.

Voiced by: Sumire Morohoshi[5]

Pink

Pajama Party member. It has droopy ears and a small tail, and wears pink pajamas. After escaping from the giant bird, it lost its right ear and has a diagonal cross scar on its face.

Voiced by: Maria Naganawa[6]

White

Pajama Party member. It has a pointed horn on its head and wears white pajamas. After escaping from the giant bird, it has a diagonal left cross scar on its face.

Voiced by: Yū Sasahara[7]

Purple.

Pajama Party member. It has round ears and wears purple pajamas. After escaping from the giant bird, it loses its left ear.

Voiced by: Mari Uchiyama[8]

Worldview

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Chiikawa may give readers a sense of a children targeted manga, depicting the adorable daily lives of cute characters. However, as the plot progresses, readers will discover the dark side of the Chiikawa world and its worldview, where surviving requires considerable effort. Only some characters can speak, while most cannot communicate through language and don't even have detailed facial features. Strange and surreal events occur in the comic's world, such as piles of food appearing by the roadside, food growing out of the ground, or even rice ball rain falling from the sky. These kinds of events happen frequently, with little to no explanation of the underlying reasons or mechanisms in the comic. As a result, beyond the work itself, speculating about the plot and the worldview becomes one of the pleasures of following the series.

The plot seems to be mainly enjoyable, but there is also a realistic backdrop and dangerous settings, such as serialized stories that often involve crusading monsters for rewards or being cursed and turned into monsters for using a cane to conjure up a desired item.

Media

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Manga

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No. Japanese release date Japanese ISBN
1 February 12, 2021[9][10]978-4-06-522396-3 (regular edition)
978-4-06-522729-9 (special edition)
2 August 23, 2021[11][12]978-4-06-524251-3 (regular edition)
978-4-06-524252-0 (special edition)
3 March 23, 2022[13][14]978-4-06-526611-3 (regular edition)
978-4-06-527386-9 (special edition)
4 July 22, 2022[15][16]978-4-06-528650-0 (regular edition)
978-4-06-528579-4 (special edition)
5 January 23, 2023[17][18]978-4-06-530183-8 (regular edition)
978-4-06-530276-7 (special edition)
6 December 21, 2023[19][20]978-4-06-533982-4 (regular edition)
978-4-06-533983-1 (special edition)

Anime

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An anime adaptation by Doga Kobo was announced on October 28, 2021.[21] The television series is directed by Takenori Mihara, with Yuma Yamaguchi composing the music. It premiered on April 4, 2022, on Fuji TV's Mezamashi TV morning news and entertainment program.[22][1] Sentai Filmworks licensed the series outside of Asia.[23]

Episode list

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No.Title [24]Directed by [a]Storyboarded by [a]Animation directed by [a]Original air date [25]
1"Hard Pudding"
Transliteration: "Katame no Purin" (Japanese: かためのプリン)		Takenori MiharaTakenori MiharaTomoko TsujiApril 4, 2022 (2022-04-04)
"Hotcake"
Transliteration: "Hottokēki" (Japanese: ホットケーキ)
2"Sphinx"
Transliteration: "Sufinkusu" (Japanese: スフィンクス)		Takenori MiharaTakenori MiharaTomoko TsujiApril 8, 2022 (2022-04-08)[b]
"It's Real"
Transliteration: "Honmono da" (Japanese: ほんものだ)
3"Squid"
Transliteration: "Ika" (Japanese: イカ)		Ryūho NogiMasako SatōAkihiko OkaApril 15, 2022 (2022-04-15)
"Pie Stew"
Transliteration: "Pai Shichū" (Japanese: パイシチュー)

Reception

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The series has over 2.7 million copies in circulation.[19]

The series has been nominated for the 48th Kodansha Manga Award in 2024 in the General category.[26] The series won the 53rd Japan Cartoonists Association Award in the Manga Division.[27]

Chiikawa merchandise experienced a surge in popularity in China in early 2024.[28]

Collaboration with artists

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Collaborated with Ariana Grande on the music video for “Santa Tell Me”. [29]

Popular characters from “Chiikawa” were dressed as Santa Claus and the music video was animated. Since the video's release on December 6, 2023, it has been viewed approximately 1.38 million times in a single day, further increasing the popularity of Chiikawa. By June 2024, the number of video views had increased to over 3.9 million. The collaboration with famous artists has attracted attention overseas.

Merchandise

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Chiikawa has given rise to a wide range of merchandise. On the official online store, there is a variety of products designed based on the anime characters, including plush toys, stickers, clothing, and more.[30] Co-branding between Chiikawa and other comics or companies are also well received. The official chiikawa website has collaborated with Sanrio, Hankyu trains, and the Giants baseball team for limited co-branding. A wide range of products are also offered, including Magic Girl series, sushi series, and Lailai Chinese restaurants series.[31]

Collaboration with overseas brands

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Chiikawa × NEW ERA[32]

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Jointly launched “Chiikawa” embroidered hats.

Chiikawa × CONVERSE[33]

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Co-branded products include a chiikawa character bag and ankle patches featuring popular characters Chiikawa, Hachiware and Usagi.

Chiikawa × FEILER[34]

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In February 2024, handkerchiefs, embroidered bags and other collaborative products went on sale in 15 Filer stores and the official online store.

Chiikawa × Miniso

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In March 2024, Chiikawa collaborated with Miniso and opened the first co-branded pop-up store in Queens, New York.[35]

Chiikawa × Sanrio × UNIQLO

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T-shirt with Chiikawa and Sanrio characters.

Notes

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  1. ^ a b c Information is taken from the ending credits of each episode.
  2. ^ From this episode onward, episodes are being broadcast every Friday.

References

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  1. ^ a b c d Pineda, Rafael Antonio (February 1, 2022). "Chiikawa Anime Reveals Cast, Staff, April 4 Premiere". Anime News Network. Retrieved February 1, 2022.
  2. ^ a b c d e f Pineda, Rafael Antonio (March 14, 2022). "Chiikawa Anime Reveals 6 New Cast Members". Anime News Network. Retrieved March 14, 2022.
  3. ^ "ちいかわ". nyaa.neocities.org. Retrieved 2024-10-18.
  4. ^ "Miyuri Shimabukuro", Wikipedia, 2024-10-17, retrieved 2024-10-31
  5. ^ "諸星すみれ", Wikipedia (in Japanese), 2024-10-13, retrieved 2024-11-02
  6. ^ "長縄まりあ", Wikipedia (in Japanese), 2024-10-20, retrieved 2024-11-02
  7. ^ "篠原侑", Wikipedia (in Japanese), 2024-10-24, retrieved 2024-11-02
  8. ^ "内山茉莉", Wikipedia (in Japanese), 2024-08-22, retrieved 2024-11-02
  9. ^ ちいかわ なんか小さくてかわいいやつ（１） (in Japanese). Kodansha. Retrieved February 1, 2022.
  10. ^ ちいかわ なんか小さくてかわいいやつ（１）なんか楽しくて飾れる絵本付き特装版 (in Japanese). Kodansha. Retrieved February 1, 2022.
  11. ^ ちいかわ なんか小さくてかわいいやつ（２） (in Japanese). Kodansha. Retrieved February 1, 2022.
  12. ^ ちいかわ なんか小さくてかわいいやつ（２）なんか楽しくて開ける絵本付き特装版 (in Japanese). Kodansha. Retrieved February 1, 2022.
  13. ^ ちいかわ なんか小さくてかわいいやつ（３） (in Japanese). Kodansha. Retrieved March 22, 2022.
  14. ^ ちいかわ なんか小さくてかわいいやつ（３）なんか楽しくて遊べるかるた付き特装版 (in Japanese). Kodansha. Retrieved March 22, 2022.
  15. ^ ちいかわ なんか小さくてかわいいやつ（４） (in Japanese). Kodansha. Retrieved March 22, 2022.
  16. ^ ちいかわ なんか小さくてかわいいやつ（４）なんか楽しくて遊べるかるた付き特装版 (in Japanese). Kodansha. Retrieved March 22, 2022.
  17. ^ ちいかわ なんか小さくてかわいいやつ（５） (in Japanese). Kodansha. Retrieved February 13, 2023.
  18. ^ ちいかわ なんか小さくてかわいいやつ（５）なんか書けて遊べるレターブック付き特装版 (in Japanese). Kodansha. Retrieved February 13, 2023.
  19. ^ a b ちいかわ なんか小さくてかわいいやつ（６） (in Japanese). Kodansha. Retrieved April 8, 2024.
  20. ^ ちいかわ　なんか小さくてかわいいやつ（６）なんか光ってて旅したくなるご朱印帳付き特装版 (in Japanese). Kodansha. Retrieved April 8, 2024.
  21. ^ "Twitter Manga Chiikawa Gets Anime by Doga Kobo Next Year". Anime News Network. October 28, 2021. Retrieved November 7, 2021.
  22. ^ Pineda, Rafael Antonio (January 4, 2022). "Chiikawa Anime Premieres This Spring". Anime News Network. Retrieved January 4, 2022.
  23. ^ Pineda, Rafael (July 2, 2022). "Sentai Filmworks Licenses Peter Grill Season 2, Chiikawa, Ragna Crimson, More". Anime News Network. Retrieved July 3, 2022.
  24. ^ "Chiikawa" ちいかわ [Chiikawa]. anime-chiikawa.jp (in Japanese). Archived from the original on April 3, 2022. Retrieved April 3, 2022.
  25. ^ "Chiikawa" ちいかわ [Chiikawa]. anime-chiikawa.jp (in Japanese). Archived from the original on March 13, 2022. Retrieved March 13, 2022.
  26. ^ Cayanan, Joanna (April 8, 2024). "48th Annual Kodansha Manga Awards' Nominees Announced". Anime News Network. Retrieved April 8, 2024.
  27. ^ Pineda, Rafael Antonio (April 12, 2024). "Calorie's Love Affair Manga Wins Japan Cartoonists Association Award". Anime News Network. Retrieved April 12, 2024.
  28. ^ Li, Xin; Ding, Xiaoyan (May 16, 2024). "For Stressed Young Chinese, Chiikawa Toys Are Digital Ibuprofen". Sixth Tone. Retrieved May 16, 2024.
  29. ^ めざましテレビチャンネル (2023-12-04). 【ちいかわ×アリアナ】アリアナ・グランデ - サンタ・テル・ミー. Retrieved 2024-10-31 – via YouTube.
  30. ^ "ちいかわマーケット 公式グッズショップ". ちいかわマーケット (in Japanese). 2024-09-11. Retrieved 2024-10-25.
  31. ^ "ちいかわ寿司". ちいかわマーケット (in Japanese). Retrieved 2024-10-31.
  32. ^ "ちいかわ". トーキングヘッズ【Talking Heads】 (in Japanese). Retrieved 2024-10-31.
  33. ^ "CONVERSE×ちいかわ コラボレーションアイテム 発売". コンバース オンライン ショップ | CONVERSE ONLINE SHOP (in Japanese). 2023-12-07. Retrieved 2024-10-31.
  34. ^ "FEILER MAGAZINE 詳細 | フェイラー(FEILER)オフィシャルブランドサイト". フェイラージャパン株式会社 (in Japanese). Retrieved 2024-10-31.
  35. ^ "The beloved characters of Chiikawa pop into Flushing, Queens, NY with MINISO". Global Toy News. 2024-08-02. Retrieved 2024-10-25.
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