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Chuntex Electronic

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Chuntex Electronic Co., Ltd.
CTX International
Company typePublic[1]: 1 
IndustryElectronics
Founded1981; 43 years ago (1981) in Taiwan
ProductsComputer monitors
Number of employees
5,000 (1999, peak)

Chuntex Electronic Co., Ltd., also known as CTX International, is a Taiwanese computer display manufacturer.

History

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Chuntex Electronic Co., Ltd. was founded in 1981. Initially only a domestic manufacturer of cathode-ray-tube computer monitors within Taiwan, Chuntex expanded globally in 1986, establishing CTX International—their United States and primary international export subsidiary—that year, placing its headquarters in the City of Industry, California.[1]: 1 [2] In the United Kingdom, meanwhile, Chuntex established European offices in the Netherlands and the United Kingdom (Watford),[3][4] employing 75 between them in 2004.[4][5] Between the late 1980s to the late 1990s, the company acquired several overseas companies in the field of computer monitors and hardware, helping CTX grow to become one of the largest brands and OEM suppliers of monitors.[1]: 1  In the early 1990s, they established their Opto subsidiary, which manufactured LCD monitors and projectors.[6][1]: 1 

Chuntex's largest export market in 1995 was the United States (62 percent), compared with Asia (19 percent) and Europe (15 percent).[6] Between fall 1992 and fall 1993, sales in CTX's wares grew from US$15.5 million to $27.2 million.[7] The company earned US$11.5 million in profit on sales of roughly $250 million in 1998.[8] By 1999, the company had 5,000 employees globally.[1]

In August 1994, Chuntex purchased a 51-percent stake in Veridata Electronics, a computer company in Taiwanese, with Chuntex seeking the latter's laptop-manufacturing factory lines and workforce.[9] After acquiring an even larger stake in Veridata, Chuntex then began selling computers branded under their own CTX name, as well as for other computer vendors, such as CompUSA in 1996, on an OEM basis.[10][11] Though CTX was a relatively small name in the personal computer market at the time, the company initially earned a respectable profit from these systems, which included the sub-brands EzNote for their laptops and Nutopia for their desktop computers.[1]: 1 [11] However, in April 1999, the company reported losses equal to roughly half of their market capitalization, which the company attributed in large part to their laptop business. These losses put CTX in the red; in the process, they were the first major Taiwanese company to go bankrupt in 1999.[10] Chuntex shortly after filed for reorganization protection in Taiwan.[12] A few months later, the company announced that they would abandon manufacturing complete computer systems,[1]: 1  in favor of focusing solely on monitor production while still selling some systems, albeit built by other companies and rebadged as CTX machines.[1]: 6 [12]

CTX remains active in Taiwan as of 2023.[13]

References

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  1. ^ a b c d e f g h Gignac, Tamara (June 25, 1999). "CTX parent in the red". Computer Dealer News. 15 (25). Plesman Publications: 1–2 – via ProQuest.
  2. ^ "Commercial Real Estate". Los Angeles Times: 13. July 28, 1998 – via ProQuest.
  3. ^ "UK firms cash in on Taiwan trade". Manchester Evening News: 57. September 3, 1996 – via Newspapers.com.
  4. ^ a b Dow Jones & Company (1996). The Dow Jones Guide to the World Stock Market (1996 ed.). Morningstar. p. 473. ISBN 9780133987362 – via Google Books.
  5. ^ Gomez, Edmund Terrence; Hsin-Huang Michael Hsiao (2004). Chinese Enterprise, Transnationalism and Identity. Taylor & Francis. p. 473. ISBN 9781134343188 – via Google Books.
  6. ^ a b The Guide to the Companies of Taiwan. Bloomberg LP. 1996. p. 70. ISBN 9627982121 – via Google Books.
  7. ^ "Chuntex Electronic computer sales soar". The Miami Herald: 2B. October 11, 1993 – via Newspapers.com.
  8. ^ "Taiwan Technology Firms Announce Strong Earnings". Asian Wall Street Journal. Dow Jones & Company: 7. April 29, 1998 – via ProQuest.
  9. ^ Dow Jones & Company (1995). The Dow Jones Guide to the World Stock Market (1996 ed.). Morningstar. p. 413. ISBN 0133422968 – via Google Books.
  10. ^ a b Burns, Simon (May 11, 1999). "Newcomers find notebook market a tough struggle". South China Morning Post: 6 – via ProQuest.
  11. ^ a b Ramstad, Evan (January 8, 1997). "Defying the Odds: Despite Giant Rivals, Many Tiny PC Makers Are Still Doing Well". The Wall Street Journal. Dow Jones & Company: A1, A6 – via ProQuest.
  12. ^ a b Gilroy, Amy; Doug Olenick (May 24, 1999). "Vendors take new courses with entry-level PCs". TWICE. 14 (12). Reed Publishing: 21 – via ProQuest.
  13. ^ "Official website of Chuntex Electronic Co., Ltd". Chuntex Electronic Co., Ltd. n.d.