Draft:Bardot - Fashion Label
 | Review waiting, please be patient.
This may take 4 months or more, since drafts are reviewed in no specific order. There are 2,889 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| Submission declined on 6 July 2024 by DoubleGrazing (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
Comment: There are a lot of peacocky adjectives in this, eg. "excellent", "reasonably priced", "renowned", "prominent", etc., as well as business jargon. Please write in a purely neutral and boringly factual manner. DoubleGrazing (talk) 16:19, 6 July 2024 (UTC)
 | |
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founder | Carol Skoufis |
| Headquarters | Melbourne, VIC , Australia |
Area served | Worldwide |
Key people | Basil Artemides (CEO) |
| Products | Clothing, accessories |
Number of employees | 30-50 |
| Website | www |
Bardot is an Australian based fashion brand headquartered in Melbourne, Victoria. Founded by Carol Skoufis 1996.[1], the brand started as a brick and mortar store on Bridge Road in Melbourne [2]. The brand now operates globally, predominantly, in Australia and the US women's wear clothing market[3]. In 2004, Bardot also launched a children's occasion wear clothing line called Bardot Junior.
Bardot designs the garments in-house in collaboration with local manufacturers and artisans, pattern-makers and machinists alongside Carol Skoufis as its creative director[4].
After voluntary administration and later re-purchase of the company by the brand’s original founders, Bardot now operates as an entirely online retailer and wholesaler[5].
Competitors[edit]
Several players in the fashion and women's clothing sector competes with Bardot. Multinational fast-fashion corporations like Zara, Mango, and H&M, are among its main rivals. American stores such as, Urban Outfitters and Anthropologie also competes in the similar market segment. In addition to that, Topshop and ASOS are Bardot's primary competition in the British clothing market[6]. Lastly, fashion brands such as House of CB, Nasty Gal, Kookai and Meshki also compete in the similar market and offer similar style apparel to Bardot within Australian [7].
Similar to Bardot womenswear brand, Bardot Junior also faces major competition from multinational brands like, Zara Kids, Maisonette, Gap Kids, Huxbaby, Country Road Group and Cotton on kids who are in the children clothing segment[8].
History[edit]
Bardot has experienced significant changes amidst an uncertain time for the fashion industry. After 23 years as a major bricks-and-mortar retailer with 72 stores across Australia and employing about 800 staff, Bardot fell into voluntary administration in November 2019 [9]. However, following the brand's re-purchase by its original founder and co-founder – Carol Skoufis and Basil Artemides, Bardot has announced a relaunch as an entirely online retailer in 2020. This move was made to improve brand's online presence, expand its international wholesale business and to reduce its operating costs. Transitioning to an online model allowed Bardot to be free from the constraints of managing a large retail network[10].
Carol Skoufis, Bardot's founder and creative director, is heading the brand towards producing sustainable designs and adopting sustainable practices, such as using bio-based materials and recycling fabric[11]
International Operation & Affiliation[edit]
Internationally, Bardot operates a larger wholesale footprint than Australia, particularly in the US. The brand supplies to department stores such as Nordstroms, Bloomingdale's, and Dillard's, and online retailer Revolve[12].
The brand is stocked in department stores across Canada, UK and European wholesalers such as ASOS and Next[12]. Within Australia, the brand is stocked at multiple retailers including David Jones, Myer and The Iconic.
References[edit]
- ^ "Bardot Pty, Ltd. in Abbotsford | Online-store Bardot Pty, Ltd. Abbotsford (Australia)". 3486-au.all.biz. Retrieved 2024-07-06.
- ^ "Bardot to close 58 stores, cull 530 jobs". Australian Financial Review. 2020-01-09. Retrieved 2024-07-06.
- ^ ""Pretty remarkable": Bardot comeback goes global - Ragtrader". www.ragtrader.com.au. Retrieved 2024-07-06.
- ^ "Bardot Ladies Clothing & Accessories | Bardot". www.usa.bardot.com. Retrieved 2024-07-06.
- ^ Burke, Cait (2020-05-05). "Australian fashion brand Bardot has returned, this time as an exclusively online retailer". Fashion Journal. Retrieved 2024-07-06.
- ^ Carey, Alexis (March 10, 2020). "Analysis reveals failed retailers to blame for own collapse". News.com.au. Retrieved July 7, 2024.
- ^ "Bardot". Similar Web. 1 July 2024. Retrieved 25 June 2024.
- ^ Keiderling, Chloe Malle,Gaby (2023-06-17). "Pint-Size Style: 11 Best Kids' Clothing Stores Online". Vogue. Retrieved 2024-07-06.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ Hope, Zach (2019-11-28). "Popular women's fashion brand Bardot enters voluntary administration". The Sydney Morning Herald. Retrieved 2024-07-06.
- ^ Burke, Cait (2020-05-05). "Australian fashion brand Bardot has returned, this time as an exclusively online retailer". Fashion Journal. Retrieved 2024-07-06.
- ^ Boseley, Matilda (2021-10-18). "Ethical fashion report collars Australian brands over environment and workers' rights". The Guardian. ISSN 0261-3077. Retrieved 2024-07-06.
- ^ a b ""Pretty remarkable": Bardot comeback goes global - Ragtrader". www.ragtrader.com.au. Retrieved 2024-07-06.