Draft:Lalo (tequila)
| Submission declined on 14 June 2024 by TheNuggeteer (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: The submission talks about the drink in a biased way. TheNuggeteer (talk) 12:36, 14 June 2024 (UTC)
LALO Tequila is a brand of tequila produced in Jalisco, Mexico.[1] It was founded in September 2019 by Eduardo "Lalo" González[2] and David "R" Carballido.[3] It is distilled in Arandas, Jalisco and headquartered in Austin, Texas.[3]
HISTORY LALO is named after Eduardo "Lalo" González, the son of Don Julio González and the father of co-founder Lalo Jr. After nearly a decade in the tequila industry, David "R" Carballido, Lalo's childhood friend, approached Lalo to create a blanco tequila.[4] Together, they wanted to showcase a traditionally made tequila with a distinctly modern, Mexican aesthetic.[5]
They began a private label tequila for friends and family in Guadalajara and then were approached by American entrepreneur Jim McDermott[6] to bring the tequila to the United States. McDermott became the brand's CEO.[6]
PROCESS The agave used in LALO is grown in the highlands of Jalisco and is harvested at 6-7 years. The agave is cooked in brick steam ovens known as hornos de mampostería. They are steamed for 20 to 32 hours and rested up to 18 hours.[7]
A roller mill extracts the juices from the cooked agave fibers and water is added before fermentation.[8]
A proprietary Champagne yeast is added and fermentation takes 3 to 4 days.[9] The liquid is then used in a slow distillation process in copper pot stills. During this process, the heads and tails of the must are left with a cloudy liquid called "ordinario". The liquid is distilled twice and the liquid is diluted to 80 ABV, filtered with paper filters, and bottled.[10]
References
[edit]- ^ Yost, Billy (2023-09-25). "LALO Tequila Pays Tribute to Three Generations of Excellence". Hispanic Executive. Retrieved 2024-05-15.
- ^ "The VinePair 50 - 2023". VinePair. Retrieved 2024-05-15.
- ^ a b Staff, VinePair (2020-09-25). "Next Round: Eduardo 'Lalo' González, Don Julio's Grandson, Is Taking Blanco Tequila — and His New Brand LALO — Seriously". VinePair. Retrieved 2024-05-15.
- ^ Barnes, Michael. "Lalo, a new top-shelf Austin tequila, reflects shared tastes of Texas and Jalisco". Austin American-Statesman. Retrieved 2024-05-15.
- ^ Alarcón, Claudia. "Don Julio's Grandson Bottles Three Generations Of Tequilero Wisdom In New Blanco". Forbes. Retrieved 2024-05-15.
- ^ a b www.bizjournals.com https://www.bizjournals.com/austin/news/2024/04/07/lalo-tequila-business-growth.html. Retrieved 2024-05-15.
{{cite web}}: Missing or empty|title=(help) - ^ "Best of the Year Spirits - Wine & Spirits Magazine". www.wineandspiritsmagazine.com. Retrieved 2024-05-15.
- ^ "Honoring the Agave in Distilling Blanco Tequila | OHLQ". www.ohlq.com. Retrieved 2024-05-15.
- ^ Dabney, Courtney (2023-01-24). "Don Julio's Grandson Now Makes a Blanco Tequila That Wows — LALO Is No Ordinary Newcomer". PaperCity Magazine. Retrieved 2024-05-15.
- ^ "Don Julio's grandson continues the family's legacy with new tequila brand, LALO". Dallas News. 2021-05-04. Retrieved 2024-05-15.