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Jump Associates

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Jump Associates
Company typePrivately Held Company
IndustryStrategy Consulting
Founded1998
FounderDev Patnaik, Udaya Patnaik, Neal Moore, and Robert Becker
HeadquartersSan Mateo, CA
Key people
CEO Dev Patnaik
Number of employees
50 (2024)
Websitewww.jumpassociates.com

Jump Associates is strategy and innovation consulting firm based in San Mateo, CA. The company was founded in 1998 by CEO Dev Patnaik,[1] Udaya Patnaik, Neal Moore, and Robert Becker. Its business was launched with a project for the office furniture company Steelcase, and its clientele has since scaled to include various Fortune 500 clients.[2]

Approach and methods

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Jump Associates takes what it has termed a “hybrid thinking” approach to business strategy, combining elements of management consulting, product design, and “the art of innovation.”[3]

Jump believes that this interdisciplinary approach to strategy and advisory allows them to take a broader and more nuanced view of the business landscape and find innovation opportunities that might otherwise be missed.[4] The firm uses a variety of methods including improv theatre-inspired brainstorming, strategic foresight sessions,[5] ethnographic interviews, and immersion experiences.[6]

Services and offerings

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Jump helps clients identify new markets, develop new sources of revenue, and become more purpose-driven.[7] Organizations may hire Jump to “think on [their] behalf,” or to teach them how to generate better ideas through executive training sessions.[6]

References

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  1. ^ "Dev Patnaik". Conscious Capitalism. Retrieved 2024-02-23.
  2. ^ "Where Alphabet, Disney, and other major brands rank on a new "purpose" scorecard". Quartz. 2023-10-24. Retrieved 2024-02-23.
  3. ^ Spors, Kelly K. "Top Small Workplaces 2008 - WSJ". WSJ. Retrieved 2024-02-23.
  4. ^ Rogers, Bruce. "Innovation Leaders: Dev Patnaik, Co-Founder And CEO, Jump Associates". Forbes. Retrieved 2023-03-23.
  5. ^ Lara, Diana M. (2023-10-24). "Next Innovation Scholars immerse themselves in Silicon Valley culture". UC News. Retrieved 2024-02-23.
  6. ^ a b Segal, David, "In Pursuit Of The Perfect Brainstorm", New York Times, Dec. 19, 2010.
  7. ^ Patnaik, Dev (August 25, 2009). "Forget Design Thinking and Try Hybrid Thinking". Fast Company.
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