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Kampyle (software)

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Kampyle
Company typePrivate
IndustryInternet, computer software
Founded2007
Headquarters
Ramat Gan
,
Israel
ServicesCustomer feedback management services, lead generation, web analytics
Websitewww.kampyle.com

Kampyle is a software and website feedback analytics company founded in 2007 and based in Ramat Gan, Israel.[1][2][3] Kampyle's feedback service is used to improve a company's ability to understand their website users and customer analytics.[4][5][6][7] Kampyle was acquired by Medallia in October 2016.[8]

Overview

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The company's instant feedback is enabled in part by the use of a feedback button that can be placed on websites, or a survey as a feedback option.[7][9][10] The software also has a rater, whereby users can rate a website per their satisfaction with it on a scale of one to five.[9] Such feedback can enable companies and webmasters to assess consumer satisfaction with websites and can aid in the discovery of problems on websites.[9] Kampyle's service also enables companies to generate sales lead generation from customers that "identify themselves as sales prospects".[6]

The feedback platform has 60 language translations.[11] In 2008, Kampyle's feedback base was usable in unison with Google Analytics, a web analytics service provided by Google that tracks and reports website traffic, and Nuconomy, enabling "side-by-side analysis of user feedback and website analytics".[7][11][12][13] The company's software is also used on mobile phones and in retail stores.[14]

History

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Kampyle was founded in 2007 by Ariel Finkelstein, Eylon Steiner and Eran Savir,[4] and began providing its products to consumers in 2008.[11] The company was acquired by Medallia in October 2016, which later was acquired by Thoma Bravo.[8][15]

See also

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References

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  1. ^ Martínez, M.M. (2013). Analítica web para empresas: Arte, ingenio y anticipación (in Spanish). Editorial UOC. p. 87. ISBN 978-84-9029-852-7. Retrieved July 24, 2017.
  2. ^ "Kampyle Helps You Understand Why Nobody Is Installing Your Software". The Washington Post. October 7, 2008. Retrieved July 24, 2017.
  3. ^ Kaplan, Dan (October 7, 2008). "Kampyle lets you know when no one likes your desktop software". Venture Beat. Retrieved 19 September 2016.
  4. ^ a b "Company Overview of Kampyle Ltd". Bloomberg. October 7, 2016. Retrieved October 8, 2016.
  5. ^ Yannacopoulos, D. (2014). Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction: Interdisciplinary Perspectives on User Satisfaction. Advances in Web Technologies and Engineering. IGI Global. p. 96. ISBN 978-1-4666-5130-2. Retrieved July 24, 2017.
  6. ^ a b Gordon, I. (2013). Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley. p. pt175. ISBN 978-1-118-25585-8. Retrieved July 24, 2017.
  7. ^ a b c Clifton, B. (2010). Advanced Web Metrics with Google Analytics. Serious skills. Wiley. p. 457. ISBN 978-0-470-63494-3. Retrieved July 27, 2017.
  8. ^ a b Haggin, Patience (October 20, 2016). "Medallia Buys Customer Feedback Analytics Startup Kampyle". The Wall Street Journal. Retrieved July 24, 2017. (subscription required)
  9. ^ a b c Landing Page Optimization. John Wiley & Sons. pp. pt187–188. (subscription required)
  10. ^ Lindahl, D.; Rozek, J. (2010). The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job. Wiley. pp. 228–229. ISBN 978-0-470-87201-7. Retrieved July 24, 2017.
  11. ^ a b c Carthy, Roi (July 28, 2008). "Kampyle Ties User Feedback to Website Analytics". TechCrunch. Retrieved October 16, 2016.
  12. ^ Tonkin, S.; Whitmore, C.; Cutroni, J. (2011). Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI. Wiley. p. 216. ISBN 978-1-118-07670-5. Retrieved July 27, 2017.
  13. ^ Tonkin, S.; Whitmore, C.; Cutroni, J. (2016). Výkonnostní marketing s Google Analytics (in Czech). p. 226. ISBN 978-80-251-3958-5. Retrieved July 27, 2017.
  14. ^ Thomas, B.; Housden, M. (2017). Direct and Digital Marketing in Practice. Bloomsbury Publishing. p. pt415. ISBN 978-1-4729-3908-1. Retrieved July 24, 2017.
  15. ^ "Thoma Bravo Completes Acquisition of Medallia". www.businesswire.com. 2021-10-29. Retrieved 2022-12-26.

Further reading

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