Longbeach (cigarette)
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 An old Australian pack of Longbeach Yellow Flavours, prior to plain packaging | |
| Product type | Cigarette |
|---|---|
| Owner | Philip Morris International |
| Produced by | Philip Morris International |
| Country | Australia |
| Introduced | 1970s |
| Markets | Australia, New Zealand, Indonesia[1][2][3] |
| Carcinogenicity: IARC group 1 | |
Longbeach is an Australian brand of cigarettes, currently owned and manufactured by Philip Morris International.
History
[edit]Longbeach was launched in the late 1970s.[4] Eventually, the brand became the second most popular brand in Australia, after Winfield.[5]
In 2012, a pack of Longbeach cigarettes cost $10.70 in New Zealand. That price was increased to $17.00 in 2016.[6]
Longbeach and Winfield reporting annual sales of more than $750 million for the first time in 2006.[7]
Sport sponsorship
[edit]Longbeach was a major sponsor of sport in Australia until outlawed by the Tobacco Advertising Prohibition Act 1992 that banned all tobacco advertising and sponsorship starting from December 1995 onwards.
See also
[edit]
References
[edit]- ^ "BrandLongbeach - Cigarettes Pedia". www.cigarettespedia.com.
- ^ "Longbeach". www.zigsam.at.
- ^ "Brands". www.cigarety.by.
- ^ "Philip Morris growth stunted by Longbeach". The Sydney Morning Herald. 1980-02-09. p. 36. Retrieved 2022-04-12.
- ^ "IS THIS THE FAG-END FOR SMOKE ADS?". Australian Financial Review. November 6, 1992.
- ^ "Custom and Excise form". parliament.nz.
- ^ McMahon, Stephen (January 18, 2006). "Cigarettes still smokin' in league of best-sellers". The Sydney Morning Herald.
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