Maxwell-Briscoe Automobile Company Showroom

	Maxwell-Briscoe Automobile Company Showroom
	U.S. National Register of Historic Places
	U.S. Historic district; Contributing property
Location	1737 S. Michigan Ave., Chicago, Illinois
Coordinates	41°51′36″N 87°37′25″W / 41.86000°N 87.62361°W
Area	less than one acre
Built	1909
Architect	William Ernest Walker
Part of	Motor Row Historic District (ID02001387)
MPS	Motor Row, Chicago, Illinois MPS
NRHP reference No.	02001349
Added to NRHP	November 18, 2002

The Maxwell-Briscoe Automobile Company Showroom is a historic automobile showroom located at 1737 S. Michigan Avenue in Chicago's Motor Row District. The showroom was built in 1909 for the Maxwell-Briscoe Motor Company, which was founded in 1904 by Jonathan D. Maxwell and Benjamin Briscoe. William Ernest Walker, a Chicago architect who specialized in large-scale commercial buildings, designed the showroom. The four-story building is divided by brick piers; the ground floor features large plate-glass windows designed to showcase the company's automobiles, while the upper floors feature banks of double-hung and triple-hung windows between the piers. The building uses terra cotta extensively for decoration; a terra cotta stringcourse encircles the building above the first floor, terra cotta pediments and sills frame the window banks, and a terra cotta frieze runs below the roof line. Maxwell and Briscoe used the building as a showroom until 1915; it is one of the oldest surviving auto showrooms on Motor Row.^[2]

The showroom was added to the National Register of Historic Places on November 18, 2002.^[1]

References

^ ^a ^b "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
^ Peters, Linda (July 17, 2002). "National Register of Historic Places Registration Form: Maxwell-Briscoe Automobile Company Showroom" (PDF). Illinois Historic Preservation Agency. Archived from the original (PDF) on January 2, 2018. Retrieved January 1, 2018.

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[nris-1] "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.

[2] Peters, Linda (July 17, 2002). "National Register of Historic Places Registration Form: Maxwell-Briscoe Automobile Company Showroom" (PDF). Illinois Historic Preservation Agency. Archived from the original (PDF) on January 2, 2018. Retrieved January 1, 2018.

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