Medical News Network
 | |
| Country | United States |
|---|---|
| Programming | |
| Language(s) | English |
| Ownership | |
| Owner | Whittle Communications |
| History | |
| Launched | 1993 |
| Closed | 1994 |
The Medical News Network (MNN) was an American interactive video news service delivered to physicians by satellite. It was launched in 1993 by Whittle Communications, and shut down in 1994.[1][2][3][4][5]
History
[edit]The service had a business model similar to Whittle Communications's Channel One, as well as Whittle's Special Report TV and magazine project, which was available in about 30,000 medical waiting rooms."[6][7]
According to Medical Market and Media, MNN would use satellite transmission to send daily medical news and information programming to VCR/TV units operated by the network and located in medical offices. Programming could be viewed on demand, and included a daily 10-minute news program. The system was interactive, using what Medical Market and Media described as "computer and modem units."[3]
The service had been tested in 5,000 doctors' offices, and Whittle had planned to do a national rollout in fall 1994.[4] But according to the Los Angeles Times, the company was unable to attract sufficient sponsorship from drug companies, and shut down the service in August 1994, laying off 205 employees.[1][4][8]
References
[edit]- ^ a b "COMPANY NEWS; WHITTLE CANCELS NEWS NETWORK FOR DOCTORS". The Associated Press. 1994-08-02. Retrieved 2018-08-18.
- ^ "THE FALL OF THE HOUSE OF WHITTLE". Ad Age. August 8, 1994. Retrieved 2018-08-18.
- ^ a b Castagnoli, William G. (1993-06-01). "Whittle's Medical News Network: making waves in Rx marketing. (Whittle Communications L.P.)". Medical Marketing & Media. Archived from the original on 2018-08-19.
- ^ a b c LIPPMAN, JOHN (1994-08-10). "Whittle to Sell Channel One : Media: K-III Communications plans to buy firm's educational network for nearly $300 million, executives say". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-08-18.
- ^ "Thomas G. Lombardo, Editor-In-Chief". WebMD. Retrieved 2018-08-18.
- ^ Staff, Times; Reports, Wire (1994-02-24). "Company Town Annex". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-08-18.
- ^ Knee, Jonathan A. (2016-11-29). Class Clowns: How the Smartest Investors Lost Billions in Education. Columbia University Press. p. 18. ISBN 9780231543330.
- ^ Lundberg, George D. (1995-03-15). "And Then There Were None". JAMA. 273 (11): 891. doi:10.1001/jama.1995.03520350073034. ISSN 0098-7484.
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