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Param Sundari

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"Param Sundari"
Single by A. R. Rahman featuring Shreya Ghoshal
LanguageHindi
Released16 July 2021 (2021-07-16)
Recorded2020–2021
StudioPanchathan Record Inn and AM Studios, Chennai
GenreIndian folk, classical, contemporary R&B, dance music
Length3:21
LabelSony Music India
Composer(s)A. R. Rahman
Lyricist(s)Amitabh Bhattacharya
Producer(s)A. R. Rahman
Track listing
  1. "Param Sundari"
  2. "Rihaayi De"
  3. "Yaane Yaane"
  4. "Hututu"
  5. "Phuljhadiyon"
  6. "Choti Si Chiraiya"
  7. "Rock A Bye Baby"

"Param Sundari" (transl. Eternal beauty) is a 2021 Indian Hindi-language song composed by A. R. Rahman for the film Mimi. The song is written by Amitabh Bhattacharya and sung by Shreya Ghoshal.[1] The song was released as the lead single along with the soundtrack album on 16 July 2021.[2] The song has over 400 million views on YouTube.[3] The song peaked at No. 184 on the Billboard Global Excl. U.S. chart.[4]

Music video

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The song was filmed at a huge set erected at Film City in Mumbai. Initially planned to be shot during March–April 2020, it was delayed eventually due to the COVID-19 pandemic.[5] It was later shot during January 2021.[6] Utekar, said in an interview with The Times of India, that "the song was initially planned to be shot in Rajasthan, but travelling with a big crew and cast will not be feasible, especially during the pandemic restrictions. The international cast of the film will be flying to Mumbai for the shoot as they are required for the continuity of the film." He further added that the song is important for the narrative.[7]

For the song, Kriti Sanon, who gained 15 kilograms to play the role of a surrogate mother, had trained intensively for three months to reduce weight.[8][9] The song was filmed with more than 600 dancers in the background, along with Kriti and Sai Tamhankar (who played Shama, Kriti's friend in the film).[10] The song was choreographed by Ganesh Acharya.[10]

Release and reception

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"Param Sundari" served as the lead single from the soundtrack album, was released on 16 July 2021, by Sony Music India,[11] along with the entire soundtrack, which featured seven songs.[12] The song and the album was released in spatial and lossless audio formats supported with Dolby Atmos on Apple Music.[13][14][15]

Vipin Nair of Music Aloud stated Param Sundari is "A. R. Rahman nailing the “mass entertainer” formula in a way that he hasn’t done in a while". He appreciated Shreya Ghoshal's vocals, but found "equally praiseworthy is the chorus that matches her brilliantly".[16] A review from Humming Heart said that "Param Sundari opens with a mischievous and energetic (uncredited) chorus that lends way to a brief but arresting bassline, and to the cracking vocals of Shreya Ghoshal laden with tantalizing verses. The song launches into the full item number zone and holds us hooked for its judiciously short runtime of three and a half minutes. That is Rahman delivering a trademark Bollywood hit number."[17]

Sankhayan Ghosh of Film Companion stated "The song has a catchy hook, a good chorus, but see how Rahman and Amitabh Bhattacharya subvert the “item number”. Bhattacharya’s lyrics, sung by Shreya Ghoshal, are in a constant mode of shirking away unwanted male attention".[18] Joginder Tuteja of Bollywood Hungama said that "The tremendous rustic sounds of the music with that base of the drum beats and the wicked modern line is what makes the song so good."[19]

Celebrities reaction

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"Param Sundari" became trending in social media soon after its release and many fans did cover versions of this song.[20] Celebrities such as Hina Khan,[21] Raksha Gupta[22] and a fan of Jin (BTS) performed cover versions.[23] Actress Kangana Ranaut, took to Instagram to praise the song and appreciated Kriti Sanon's dance moves.[20]

Personnel

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Credits adapted from Sony Music India[11]

Accolades

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Award[a] Date of ceremony[b] Category Recipient(s) Result Ref.
International Indian Film Academy Awards 3–4 June 2022 Best Female Playback Singer Shreya Ghoshal Nominated [24]
Mirchi Music Awards 19 March 2022 Best Song Producer – Programming & Arranging A. R. Rahman Won [25]
[26]
Female Vocalist of The Year Shreya Ghoshal Nominated
Best Song Engineer – Recording & Mixing Nakul Abhyankar & Suresh Permal Nominated

Notes

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  1. ^ Awards, festivals and organizations are in alphabetical order.
  2. ^ Date is linked to the article about the awards held that year, wherever possible.

References

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  1. ^ Akhila Krishnamurthy (16 August 2021). "From 'Rangeela' to 'Mimi': A.R. Rahman looks back at his musical journey". India Today. Retrieved 13 September 2021.
  2. ^ "Mimi song Param Sundari: Kriti Sanon is a 'Bikaneri chokri' as she grooves to AR Rahman's music". Hindustan Times. 16 July 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  3. ^ "Girl flawlessly recreates Kriti Sanon's dance moves from Mimi song Param Sundari. Watch". Hindustan Times. 29 July 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  4. ^ "A. R. Rahman- Billboard Global Excl. U.S Chart History". Billboard. 2 November 2021. Retrieved 2 November 2021.
  5. ^ "Mimi director Laxman Utekar: Film's introductory song left to be shot, release date to be pushed". India Today. Press Trust of India. 17 May 2020. Retrieved 13 September 2021.
  6. ^ Hungama, Bollywood (7 December 2020). "Kriti Sanon to shoot a dance number for Mimi; song is composed by AR Rahman : Bollywood News - Bollywood Hungama". Bollywood Hungama. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  7. ^ "Kriti Sanon to shoot a dance number for Mimi - Times of India". The Times of India. 7 December 2020. Archived from the original on 18 July 2021. Retrieved 13 September 2021.
  8. ^ "Kriti Sanon undergoes inspiring fitness journey for Mimi song Param Sundari, watch". The Indian Express. 9 August 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  9. ^ "Kriti Sanon shows how she lost 15 kg after shooting Mimi. Watch video". India Today. 9 August 2021. Retrieved 13 September 2021.
  10. ^ a b "Param Sundari: Kriti Sanon shares a video on the song's making, praises AR Rahman". filmfare.com. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  11. ^ a b Param Sundari -Official Video | Mimi | Kriti Sanon, Pankaj Tripathi | @A. R. Rahman| Shreya |Amitabh, archived from the original on 13 September 2021, retrieved 13 September 2021
  12. ^ "Mimi (Original Motion Picture Soundtrack)". Spotify. 16 July 2021. Archived from the original on 15 July 2021. Retrieved 16 July 2021.
  13. ^ "Spatial Audio with Dolby Atmos on Apple Music: What is it, how to use". The Indian Express. 22 July 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  14. ^ Manas Tiwari (20 July 2021). "Apple Music Lossless and Spatial Audio rolling out in India, here is how to turn them on". India Today. Retrieved 13 September 2021.
  15. ^ Desk, IBT News (20 July 2021). "Apple brings Spatial, Lossless Audio to India at last; on Android very soon [details]". www.ibtimes.co.in. Archived from the original on 13 September 2021. Retrieved 13 September 2021. {{cite web}}: |last= has generic name (help)
  16. ^ "Mimi – Music Review (Bollywood Soundtrack)". Music Aloud. 22 July 2021. Archived from the original on 29 July 2021. Retrieved 13 September 2021.
  17. ^ "Review: Mimi by AR Rahman". A Humming Heart. 20 July 2021. Archived from the original on 25 July 2021. Retrieved 13 September 2021.
  18. ^ Ghosh, Sankhayan (24 July 2021). "Mimi Soundtrack: Minor AR Rahman, But Full Of Little Musical Ideas". Film Companion. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  19. ^ Hungama, Bollywood (26 July 2021). "Mimi Music Review - Bollywood Hungama". Bollywood Hungama. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  20. ^ a b "Kangana Ranaut finds Kriti Sanon's Param Sundari in Mimi 'stunning'". The Indian Express. 17 July 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  21. ^ "Hina Khan displays her fabulous dance moves on 'Param Sundari' during her shoot; Check out here". PINKVILLA. 20 August 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  22. ^ "Raksha Gupta grabs attention as she grooves to Kriti Sanon's song 'Param Sundari' - Times of India". The Times of India. 13 September 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  23. ^ "Hey Kriti Sanon, you need to see BTS' Jin in Param Sundari avatar - watch video". Bollywood Life. 26 August 2021. Archived from the original on 13 September 2021. Retrieved 13 September 2021.
  24. ^ "IIFA 2022 Nominations: Shershaah takes the lead with 12 Nominations, Ludo and 83 emerge as strong contenders; check out the complete list". Bollywood Hungama. Bollywood Hungama News Network. 1 April 2022. Archived from the original on 1 April 2022. Retrieved 29 July 2022.
  25. ^ "The 14th Mirchi Music Awards 2022 Nominations". Mirchi Music Awards. Radio Mirchi. Archived from the original on 23 April 2022. Retrieved 29 July 2022.
  26. ^ "Sidharth Malhotra's Shershaah wins big at 14th Mirchi Music Awards, check out winners' list". ZoomTV Entertainment. The Times Group. 10 March 2022. Archived from the original on 15 May 2022. Retrieved 29 July 2022.
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