Portal:Feminism/Selected picture/2
J. Howard Miller's poster for Westinghouse, entitled "We Can Do It!", is often associated in modern times with Rosie the Riveter, a cultural icon of the United States. The poster was not widely seen during World War II, nor was it connected to Rosie the Riveter. It was displayed only in Westinghouse factories for two weeks in early 1943, shown to female and male workers to increase worker morale and reduce labor problems for management. After it was rediscovered in 1982, the poster soon became famous. It was credited with goals it never had during the war, such as the recruitment of women workers. Modern viewers see it as a symbol of feminist solidarity, an American icon of feminism.