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The article should do a more thorough job in assessing the impact of fair trade certification on the well-being of the farmers and the farm workers. Currently there is some of that, but the article does not give a very comprehensive view of the significance of the certification. — Preceding unsigned comment added by 87.92.32.62 (talk) 11:53, 6 December 2018 (UTC)[reply]
To be fully transparent, the article should point out that from the point of view of the retail store, fairtrade bananas are like any other product, and consequently, much of the price difference between fairtrade bananas and regular bananas goes to the retail store. Similarly, most of the rest of the price difference goes to the wholesale and other stages of the supply chain. — Preceding unsigned comment added by 87.92.32.62 (talk) 11:58, 6 December 2018 (UTC)[reply]