Talk:Warby Parker/Archives/2015
 | This is an archive of past discussions about Warby Parker. Do not edit the contents of this page. If you wish to start a new discussion or revive an old one, please do so on the current talk page. |
Proposal to bring this article up-to-date
Hello! I am working on behalf of Warby Parker to update this article. I noticed that the article had an excellent foundation, and I am proposing to update it with additional well-sourced facts and data. I am a Wikipedia user and this is the first time I have suggested updates to an article with which I have a *very clear* conflict of interest, so I feel somewhat uncomfortable making these suggestions. My hope is that the info is neutral/well-sourced, and that it can provide a jumping-off point for updating the Warby Parker page.
With that long preamble over, I am placing a draft of the proposed update in a collapse box below. Any feedback at all would be gratefully received.
UPDATE MARCH 31: I reformatted this—hopefully it is correct.
Mollyyoung (talk) 14:46, 4 March 2013 (UTC)
- Thanks Molly, for the suggestions! I have some feedback about the section structure, and there are some technical things to do like mark up the references differently, but otherwise I think most of what you wrote is perfectly fine to incorporate in to the article. I'll dig in to the details more in a bit, Steven Walling • talk 05:23, 7 March 2013 (UTC)
- Okay, I've made some structural edits, a few small style changes, and tried to incorporated some of the images you uploaded. Otherwise, I think I've been able to use most of the new content and citations. Any thoughts? Steven Walling • talk 04:44, 1 April 2013 (UTC)
Proposed revision of Warby Parker article
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{{ +++ Industry: Eyewear Founded: 2010 Founder(s): David Gilboa, Neil Blumenthal, Andrew Hunt, Jeffrey Raider Headquarters: New York City Products: eyeglasses and sunglasses Type: Private Website: warbyparker.com
Introduction Warby Parker is an American company selling prescription eyeglasses and sunglasses under its own brand. Warby Parker sells online, and has a limited number of showrooms in the United States. By designing glasses in-house and avoiding the overhead of physical stores, the company is able to lower the cost of its glasses by a significant amount; generally, to $95.[1] Along with the low cost, the company is known for selling frames —sometimes described as vintage-inspired— that have been praised by ELLE[2], Esquire[3], Vogue[4], GQ[5] and others. The company was founded in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider[4] and is headquartered in New York City. The name “Warby Parker” derives from two characters that appear in a journal by the Beat Generation writer Jack Kerouac. The company was bootstrapped by the four founders and launched in February 2010. Shortly after launching, the company was featured on Vogue.com[4] and in GQ, which called it “the Netflix of eyewear”. [6] In May 2011, Warby Parker raised its first round of funding totaling $2.5 million. In September 2011, the company raised a Series A round of $12.5 million. [7] In Fall 2012, it raised a $37 million Series B round[8], with an additional $4 million announced in February 2013 with noted investors American Express and Mickey Drexler.[9] Product Warby Parker designs glasses in-house and sells directly to customers to avoid retail markups.[10] A lower price point is also possible because glasses are designed in-house, eliminating licensing fees that can be as much as 15% of the wholesale cost on a pair of glasses. Warby Parker does not sell glasses through brick-and-mortar retailers, whose markups can double or triple prices.[11] Warby Parker’s Home-Try-On program allows customers to choose five frames from the website, which they receive to try on at home for five days, free of charge. Customers can also upload a photo and try on frames virtually.[10] The company primarily sells eyewear online and through its New York City headquarters. It also maintains a limited number of showrooms located in boutiques through the United States. [12] Monocle One of Warby Parker’s signature offerings is a monocle, which is available with a prescription lens.[13]
Growth Warby Parker is expected to open its first retail store in 2013.[16] Previously the company opened a temporary retail store, the “Holiday Spectacle Bazaar”, in Soho. [17] They also launched a “traveling store on wheels” [18] and hosted a festival at SXSW.[19] 2012 Warby Parker released its first TV ad. [20] References
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Recent addition
An IP who recently created two draft articles for a new eyeglass company keeps adding that they are a major competitor of Warby Parker into the article. I have three problems with the information. 1. It appears to be spam because the IP is probably someone at the company since an article about the company was also created by one of the owners and when the article was marked for speedy deletion the IP contested the deletion. 2. The information is malplaced in the middle of the history section of the article. This is not part of their history. 3. The source provided does not support the statement that Mason Eyewear is a major competitor of Warby Parker as the new information claims. GB fan 10:32, 3 July 2014 (UTC)
- Added back again with no explanation or discussion here. Also reverted my removal of it again. GB fan 15:43, 22 July 2014 (UTC)
- I have removed the information again. I have given the user (editing as both MichaelKleinman and 76.18.25.245) their third warning for using Wikipedia for advertising. If you need to revert them again, please be sure to give them a final warning on either talk page by adding {{subst:uw-advert4|Warby Parker}} - ~~~~ to their talk page. If they revert after that we will then be able to block them. (I have also added notes to both talk pages "reminding" them to log in when they edit.) - SummerPhD (talk) 16:57, 22 July 2014 (UTC)