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The Honey Pot Company is a black-owned feminine care product producer that uses natural, plant based ingredients.[1] The company was officially formed in 2014 after Beatrice Dixon, the CEO, used natural ingredients from Whole Foods to cure her bacterial vaginosis.[2] The products are available for purchase in major retail stores like Target, Walmart, and Walgreens.[3] The Honey Pot Company is known to be the first plant based feminine hygiene line.[4] Since the company was founded, The Honey Pot Company has acquired 4.6 million customers and in 2023 had a gross sale of $121 million.[5]

History

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The Honey Pot Company was founded by Beatrice Dixon with help from Simon Grey in 2014.[6] As a child, Dixon suffered from bacterial vaginosis, which spurred her to create a product that would sooth her condition. Her goal was to create a gynecologist approved and natural ingredient product that would be safe to use on women's intimate areas.[7] Dixon stated that her late grandmother visited her in a dream and gave her a list of ingredients to use that would cure her condition.[8] The next day, Dixon bought the ingredients at Whole Foods and started working on creating a remedy.[8] After seeing that the remedy cured her bacteria vaginosis, she began creating feminine products and sharing them with her friends.[8] Dixon received positive reactions from her friends. [9]

Simon Grey gave Dixon a $21,000 loan in order for her to start her company. Dixon considered Grey to be a brother, rather than a close friend.[1] Grey graduated from Bentley[10] where he studied finance and accounting.[11] Dixon made Grey the co-founder and Chief Cultural Officer of The Honey Pot Company.[11] While starting The Honey Pot Company, she had a full time job and it was not until her products gained popularity and started being sold at Target that she quit her job.[12] With Dixon focusing full time on her company, her effort led to her products being sold in major retail stores like Walmart and CVS, in addition to Target.[6]

Products

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The Honey Pot Company uses natural ingredients such as apple cider vinegar, garlic extract, grapefruit seed extract, coconut oil, lavender, and rose in their products.[13] In total, The Honey Pot Company has created over sixty natural plant based products. Some of their popular products include foaming feminine wash, feminine wipes, pads, panty liners, and tampons. [14] Their products are free of chemicals, parabens, carcinogens, and sulfates.[15] Other notable products are yeast balance vaginal health supplements, boric acid and herbs suppositories, anti itch soothing wipes, and urinary tract support vaginal health supplements.[16] Additionally, they sell intimacy care products for before and after participating in sexual activities as well as skin care which contain all natural ingredients.[17]

Lawsuit

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The Honey Pot Company has been apart of two lawsuits; Cameron Thierry v. The Honey Pot Company (DE), LLC [18] on July 7, 2018. and McAuley v. Honey Pot Co., LLC [19] on March 1, 2024.

Cameron Thierry v. The Honey Pot Company (DE), LLC was a lawsuit by Cameron Thierry, the co-Chief Financial Officer of Honey Pot, alleging that an oral contracted had been violated.[18] Thierry claimed that The Honey Pot Company failed to support their claims of full time employment and adequate compensation after acquiring a $3 million investment.[18] The courts dismissed his suit and denied his motion for reconsideration on the basis of statute of limitations.[18]

McAuley v. Honey Pot Co., LLC was a putative class action from consumers who claimed that Honey Pot products were not safe for women.[20] This case was dismissed on the basis of insufficient evidence to support their claims that the products or ingredients were harmful.[20]

Marketing

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In 2020,The Honey Pot Company partnered with Mercedes-Benz Stadium located in Atlanta, Georgia.[21]During Beyonce's famous tour, Renaissance World Tour, The Honey Pot Company placed three different products in the bathrooms around the stadium. To obtain one of products, free of cost, concert-goers had to scan the QR code which required them to enter an email address.[21]

On Instagram, the marketing team has introduced Miss Pussy P who gives advice on how to use products as well as her personal experiences. [22] The team has also created cartoons in hopes of reaching their goal of educating, supporting, and being able to provide others with advice on their own intimacy areas.[22] During Black History Month, The Honey Pot Company joined the Reclaiming Wellness Campaign at Howard University located in Washington, D.C, where they offered products, a master class with Dixon, and encouraged the students to explore the company's approach of having a healthier lifestyle.[23]

References

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  1. ^ a b "The Honey Pot Company". smakkstudios.com. Retrieved 2024-10-02.
  2. ^ Hartman, Jason (2020-08-27). "Female Disruptors: How Beatrice Dixon of The Honey Pot Company Is Shaking Up Feminine Care". Authority Magazine. Retrieved 2024-10-06.
  3. ^ https://www.netsuite.com/portal/resource/articles/supply-chain-management/honey-pot-popularity-explosion-means-adapting-its-business-processes.shtml
  4. ^ "The Honey Pot Company – Ampersand". ampersand.wtf. Retrieved 2024-10-08.
  5. ^ "Scaling With Soul: Beatrice Dixon On Building A Business Support System". Sweet July. Retrieved 2024-10-06.
  6. ^ a b Donastorg, Mirtha. "Atlanta-based feminine care brand Honey Pot acquired for $380M". The Atlanta Journal-Constitution. ISSN 1539-7459. Retrieved 2024-10-02.
  7. ^ "Beatrice Dixon Co-Founder and CEO".
  8. ^ a b c "How Beatrice Dixon Scaled Honey Pot Company From Her Kitchen - dot.LA". dot.la. Retrieved 2024-10-02.
  9. ^ Fleming, Olivia (2020-08-12). "Honey Pot Founder Beatrice Dixon Is Already Plotting Her Exit Strategy". The Helm. Retrieved 2024-10-03.
  10. ^ "The PROfile". www.bentley.edu. Retrieved 2024-10-08.
  11. ^ a b "Scaling With Soul: Beatrice Dixon On Building A Business Support System". Sweet July. Retrieved 2024-10-05.
  12. ^ Fleming, Olivia (2020-08-12). "Honey Pot Founder Beatrice Dixon Is Already Plotting Her Exit Strategy". The Helm. Retrieved 2024-10-05.
  13. ^ "A Convo with Beatrice Dixon of The Honey Pot Co". MATE the Label. Retrieved 2024-10-05.
  14. ^ Fluker, Dominique. "The Honey Pot Founder Bea Dixon Still Aims To Empower Young Black Girls Amidst Target Commercial Backlash". Forbes. Retrieved 2024-10-09.
  15. ^ "The Honey Pot Company". Nonwovens Industry. Retrieved 2024-10-05.
  16. ^ "The Honey Pot Feminine Care: Best Products and Review - xoNecole". www.xonecole.com. Retrieved 2024-10-05.
  17. ^ https://www.inc.com/brit-morse/the-honey-pot-eyes-ambitious-growth-following-380-million-acquisition.html
  18. ^ a b c d "Cameron Thierry v. The Honey Pot Company (DE), LLC, No. 23-12083 (11th Cir. 2024)". Justia Law. Retrieved 2024-10-07.
  19. ^ Steinberg, Martin (Mar 6, 2024). "ADVERTISING—S.D.N.Y.: Deceptive safety claims against Honey Pot feminine wash dismissed". VitalLaw. Retrieved October 7, 2024.{{cite web}}: CS1 maint: url-status (link)
  20. ^ a b https://www.classaction.org/media/mcauley-v-the-honey-pot-company-llc.pdf
  21. ^ a b Barkho, Gabriela (2023-08-08). "Feminine care brand The Honey Pot Company is distributing free products at Beyoncé's Atlanta concert". Modern Retail. Retrieved 2024-10-08.
  22. ^ a b "The Honey Pot Company - The Shorty Awards". shortyawards.com. Retrieved 2024-10-08.
  23. ^ Wolle, Ruhama (2024-02-29). "Honey Pot's Message: Self-Care Begins With Community". Glamour. Retrieved 2024-10-08.
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