On June 16, 2019, it was released that (G)I-dle will have their comeback with digital single "Uh-Oh".[3] Teaser photos were released on June 17 and June 18.[5][6] Music video teasers were released for each member, Yuqi and Minnie on June 21,[7] Soojin and Shuhua on June 22[8] and Soyeon and Miyeon on June 23.[9] The group teaser was released on June 24 and 25.[10][11] In an interview with Vibe magazine, the group's leader and composer, Soyeon mention that "Uh-Oh" was written before the release of "Senorita". She wrote it to tell off the people who did not believe she could become a singer or an idol.[12]
The song was released as a digital single on June 26, 2019, through several music portals, including MelOn, iTunes and Spotify.[13][14][15]
(G)I-dle appeared on MBC Every 1's Weekly Idol on June 26.[16][17] "Uh-Oh" had its debut showcase on the day of the released, in Blue Square Amusement Hall.[18]
"Uh-Oh" is composed in the key of B minor, with a tempo of 92 BPM.[23] The song was written by member Soyeon, who co-produced the song with June and MooF (153/Joombas).[24] The song was described as a "Boom bap" style. "Boom bap" is a music production style that was prominent in East Coast hip hop music during the 1990s. The term "boom bap" represents the sounds used for the bass and snare drum.[3]
On June 26, "Uh-Oh" was released along with its music video. The music video for was choreographed by Star System,[26] while being directed by Digipedi.[27] Tamar Herman of Billboard describe the music video for "Uh Oh" as to show off the confident side of the six women, as each verse serves up a powerful clapback at naysayers. Drawing on '90s fashion for inspiration, the members of (G)I-dle assert themselves and their independence in a variety of settings, ranging from auto body shops to the desert to a club, where they end things by chanting declarations of their own perfection and their love for their fans.[28] Hanan Haddad of E! News stated that the video also featured the members styled as '90s hip-hop baddies, complete with gold chains and denim-on-denim ensembles. The choreography also reflects the rebellious vibe of the song with many powerful moves accompanied with tough expressions.[29] The music video has exceeded 5 million views on YouTube at 6:00 pm on June 27.[30]
I-DLE_-_Uh-Oh.png)
[2]%EC%95%84%EC%9D%B4%EB%93%A4_(G)I-DLE_Uh-Oh_Showcase_02.png)
