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User:GoogleAB/Lorraine Twohill

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Lorraine Twohill
Born1971[1]
Carlow, Ireland
NationalityIrish
Alma materDublin City University
OccupationCMO of Google
EmployerGoogle
Board member ofPalo Alto Networks
Children2

Lorraine Twohill is an Irish business executive, based in the U.S. state of California. She is the chief marketing officer of Google, and has served on the boards of Palo Alto Networks, Williams-Sonoma, Inc., and Telegraph Media Group. Prior to joining Google in 2003, she worked for Burns Philp, the Government of Ireland's Bord Fáilte, and Opodo.

Early life and education

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Twohill was born in Carlow, Ireland.[1][2] Both of her parents were teachers,[3] and her first job was stocking shelves at a local grocery store.[4] Twohill earned a degree in international marketing and languages from Dublin City University in 1992.[5][6] She also studied abroad in Spain for a year.[4]

Career

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After graduating, Twohill worked for Burns Philp during the 1990s. She left the company to join the Government of Ireland's Bord Fáilte, where she managed operations for Italy from Milan and later oversaw operations for Northern Europe from Amsterdam.[6] Her first big advertising campaign was for Tourism Ireland, and she was part of the team responsible for developing what became an award-winning tourism website for the Irish government.[5][7] Twohill was later the head of marketing for the online travel agencies Dreamticket and Opodo.[1][6] She left Opodo, where she oversaw all marketing operations, in April 2003.[8]

Twohill joined Google as the head of marketing for Europe, the Middle East and Africa (EMEA) in 2003. She was the company's first marketer outside the U.S. Twohill started as one of twenty London-based employees and worked to expand Google's international presence.[5] She grew the marketing department from two people in London to a network of offices across the region.[1] Twohill helped open Google's first owned office in her native Ireland in 2004.[7] As an early employee, she was responsible for marketing Google Search to businesses.[8] While leading marketing for Google in EMEA, Twohill helped launch the first Doodle 4 Google competition in 2005 from London, which let children design their own versions of the company logo.[6]

In 2009, Twohill was named global head of marketing and became responsible for one of the most valuable brands in the world,[9][10] In 2010, she launched Google's first-ever Super Bowl advertisement called "Parisian Love", which was made by Creative Lab,[11] Google's in-house creative agency.[12][13][14] Twohill worked with Sundar Pichai on a marketing initiative that made Google Chrome one of the world's top browsers.[4] In 2014, Twohill was promoted to senior vice president of marketing.[5][15] She oversaw the Google logo redesign in 2015.[16]

According to Forbes, Twohill "manages a global team responsible for telling the evolving story of Google's brand, driving revenue growth, and helping billions of users discover and make the most of Google's products".[17] She is responsible for getting her team involved at the early stages of product development and the marketing of core products including Google Search, Google Maps, platforms including Android and YouTube, hardware products including Pixel devices,[14] and Google's latest artificial intelligence (AI) products, Gemini.[3] Lorraine has been outspoken in encouraging consumer adoption of AI, and shared her thoughts in a Fortune op-ed on the importance of experimenting with AI.[18] Campaign magazine has credited Twohill with playing "an important role in helping Google become the multibillion-dollar business it is today by marketing its expansion into new ventures and regions".[19] At the 2022 Cannes Lions International Festival of Creativity, where the event's theme was "representing the underrepresented in creative work", Twohill launched Google's Accessible Marketing Playbook, which she said was open sourced to the industry to "make marketing work better for everyone".[20]

Board service and recognition

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Twohill joined the board of directors of Telegraph Media Group in 2008,[21] and became a director of Williams-Sonoma, Inc. in 2012.[9] She was appointed to the board of directors of Palo Alto Networks in 2019.[22]

Twohill was named Adweek magazine's 'Grand Brand Genius' in 2011. She was included in the Irish Technology Leadership Group's annual 'Silicon Valley 50' list of the top fifty Irish and Irish-American people in technology in 2012.[6] In 2014, she was included in the same list and she also received an award for distinguished leadership.[2][23] In 2018, Lorraine was recognized by the Ireland Funds for her business accomplishments and philanthropic efforts.[24] Twohill was included in Forbes' list of the "world's most influential" chief marketing officers (CMOs) for the first time in 2014; she subsequently ranked number sixteen in 2019,[25] and number eight in 2020.[26] She became an inaugural inductee to the magazine's "CMO Hall of Fame" in 2022.[27]

PRWeek included her in a 2015 list of forty "marketing innovators".[28] In 2016, Business Insider ranked Twohill first in a list of the world's fifty "most innovative" CMOs,[16][29] and included her in a list of the "most powerful" mothers.[30] She was included in the website's 2019 list of Google's fifteen "most powerful" women.[14] The Silicon Republic also included her in 2016 lists of forty "powerful women leading tech around the world" and thirty Irish "sci-tech leaders finding success" in the U.S.[10][31] Twohill became the second woman to receive the Creative Marketer of the Year award at the Cannes Lions International Festival of Creativity in 2018.[32][33] In her acceptance speech, she pushed for the industry to take a deeper look at the number of women in leadership roles.[32] In 2024, she was named to Campaign magazine's US CMO 50 list of top marketers making an impact on the industry and culture.[34][35]

Personal life

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Twohill has worked from Google's headquarters in Silicon Valley, California,[5][7] since 2009.[9] She is married and has two children.[30][36] She speaks five languages,[1] and her hobbies include playing basketball with her family as well as board games and using a Peloton. Twohill was diagnosed with stage two cholangiocarcinoma in 2016 and has since recovered.[4] She credits Nikesh Arora, Pichai, Jane Rosenthal, and Steve Stoute as some of her most trusted advisors.[4]

Publications

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  • Twohill, Lorraine (11 June 2018). "How Advertisers Can Make Their Brand Message More Inclusive". Adweek.
  • Twohill, Lorraine (22 September 2019). "9 Tips From Google's CMO for Creating a More Inclusive Work Environment". Adweek.
  • Twohill, Lorraine (June 17, 2021). "All in, together". Campaign.
  • Twohill, Lorraine (June 12, 2024). "Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here's why I disagree". Fortune.

References

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  1. ^ a b c d e Hall, Emma (7 August 2006). "Lorraine Twohill, 35". Ad Age. Crain Communications.
  2. ^ a b O'Connell, Jennifer (10 October 2014). "Silicon 50 event celebrates most influential Irish people in the valley". The Irish Times. ISSN 0791-5144.
  3. ^ a b Carey, Brian; Daly, Linda (March 17, 2024). "Doyens of the Irish diaspora in the world of business". The Times.
  4. ^ a b c d e Mickle, Tripp (June 12, 2021). "Where Google's Advertising Chief Searches for Insight". The Wall Street Journal.
  5. ^ a b c d e Bacon, Jonathan (26 November 2014). "Profile: Lorraine Twohill, Google". Marketing Week.
  6. ^ a b c d e Hunt, Joanne (18 May 2012). "There's more to a doodle when working for Google". The Irish Times.
  7. ^ a b c O'Brien, Ciara (5 October 2023). "Google in Ireland: 'There's a whole force of Irish in the US who've come from the Dublin office'". The Irish Times.
  8. ^ a b "Google hires Opodo's Twohill for marketing strategy". Campaign. Haymarket Media Group. 9 July 2003. ISSN 0008-2309.
  9. ^ a b c McCabe, Saah (28 June 2014). "Ireland's top exec at Google is moving on up". Irish Independent.
  10. ^ a b "30 Irish sci-tech leaders finding success in the States". Silicon Republic. 13 December 2016.
  11. ^ Beer, Jeff (December 30, 2019). "Why Google was the most important—and unconventional—brand marketer of the 2010s". Fast Company.
  12. ^ Bishop, Bryan (January 2, 2012). "Google's ad strategy focuses on the heart, not the head". The New York Times – via TechCrunch.
  13. ^ Learmonth, Michael (April 7, 2011). "CMO Lorraine Twohill on Managing Brand Google". Ad Age.
  14. ^ a b c Bastone, Nick (10 February 2019). "The 15 most powerful women at Google". Business Insider.
  15. ^ Peterson, Tim (2 June 2014). "Google Promotes Top Marketer Lorraine Twohill to Senior Ranks". Ad Age.
  16. ^ a b Hartmans, Avery (11 June 2017). "Almost half of Google's management team is made up of women — here they are". Business Insider.
  17. ^ Matlins, Seth. "The 2023 Forbes CMO Hall of Fame". Forbes.
  18. ^ Twohill, Lorraine (June 12, 2024). "Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here's why I disagree". Fortune.
  19. ^ "CMO 50: Lorraine Twohill". Campaign. September 27, 2022.
  20. ^ Ariens, Chris (June 22, 2022). "Google Adds to All In With Accessible Marketing Playbook". Adweek. Twohill chose the to launch the Playbook here in Cannes, because a key theme of this year's Festival of Creativity is representing the underrepresented in creative work.
  21. ^ Luft, Oliver (15 October 2008). "Google's Lorraine Twohill joins Telegraph board". The Guardian.
  22. ^ Palo Alto Networks:
  23. ^ O'Connell, Jennifer (9 October 2014). "Sedicii wins The Irish Times/ITLG Innovative Award". The Irish Times.
  24. ^ Leonard, Ronan. "The Ireland Funds Honors Lorraine Twohill of Google, Inc. in San Francisc". Irish Tech News.
  25. ^ Rooney, Jenny (20 June 2019). "The World's Most Influential CMOs 2019". Forbes.
  26. ^ "The World's Most Influential CMOs". Forbes. 1 October 2020.
  27. ^ "CMO Hall of Fame":
  28. ^ Stein, Lindsay (2 February 2015). "Top 40 marketing innovators to watch". PRWeek.
  29. ^ O'Reilly, Lara (15 November 2016). "The 50 most innovative CMOs in the world". Business Insider.
  30. ^ a b "Most Powerful Moms of 2016". Business Insider. 5 May 2016.
  31. ^ "40 powerful women leading tech around the world". Silicon Republic. 2 March 2016.
  32. ^ a b Monllos, Kristina (June 22, 2018). "In 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept Cannes' Creative Marketer of the Year". Adweek.
  33. ^ Beer, Jeff (25 June 2018). "How "scrappy" Google won Cannes Lions' Creative Marketer of the Year". Fast Company.
  34. ^ "The 2024 Campaign US CMO 50". Campaign. Haymarket Media Group. September 24, 2024. ISSN 0008-2309.
  35. ^ "CMO 50 2024: Lorraine Twohill". Campaign. September 24, 2024.
  36. ^ Clancy, Heather (1 October 2014). "Why stories, not software still rule marketing". Fortune.
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Category:Year of birth missing (living people) Category:Living people Category:20th-century Irish people Category:21st-century Irish people Category:Alumni of Dublin City University Category:Chief marketing officers Category:Google employees Category:Irish marketing people Category:The Daily Telegraph people Category:Williams-Sonoma people

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