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You Don't Know (702 song)

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"You Don't Know"
Single by 702
from the album 702
ReleasedAugust 3, 1999
Recorded1998
GenreFunk[1]
Length4:08 (album version)
3:25 (radio edit)
LabelMotown
Songwriter(s)Anthem, Carsten Schack, Kenneth Karlin
Producer(s)Soulshock & Karlin
702 singles chronology
"Where My Girls At?"
(1999) 		"You Don't Know"
(1999) 		"Gotta Leave"
(2000)

"You Don't Know" is a song recorded by American R&B group 702, released as the second single from their second studio album 702. The song was written and produced by Danish record producers Soulshock & Karlin; it was a moderate hit in Europe peaking within the top 40 in the UK.

Background

[edit]

When recording their sophomore album, the girls of 702 wanted to record songs that they actually liked and when they heard the demo tape of "You Don't Know", they didn't like it.[2] According to Lemisha, "Honestly, to tell you the truth, when we heard the demo, we didn't like the song, but at the urging of Motown President Kedar Massenburg, it made the cut".[2] She continued saying, "We had a really bad vibe about the song ... and Kedar ... was like, 'Well, you guys are doing the song.' And that's when we had to trust people who know more (about the music industry) than us and who we're trying to learn from."[2]

Music and lyrics

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Described as being a "futuristic track" by Billboard,[3] "You Don't Know" is a song about a girl liking a boy too much explained by 702 group member Irish.[4] According to Irish, "It's just one of those kinda songs [which says] 'I think I'm going crazy. I like you too much'."[4]

Music video

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The official music video for "You Don't Know" was directed by Bille Woodruff. It features the members in a futuristic setting throughout the video.[5] The video starts with the girls dressed as robots. While they are moving robotically, various clips from the music video are shown on medium TV screens. On one TV screen, Meelah is wearing a white dress; as she sings, white doves fly above her. The clip then reverts to the scene of the girls dressed as robots. During the chorus, Irish and Lemisha are shown in similar rooms as Meelah, with Irish wearing a blue outfit and Lemisha wearing a black outfit. The robotic scenes are shown simultaneously in between each girl's solo room scenes. The following video scene shows the three girls walking in the woods. While wandering the woods, they come across a cave and go in. After looking around the cave, they sing the song's chorus while standing around. While the girls are in the cave, three men walk around the woods with a tracking device, looking for the girls. They find their location and go inside the cave, but the members are not there anymore. In between the scene, a new clip emerges with the girls wearing white jumpsuits. The video ends with them walking underwater.[6] "You Don't Know"'s music video was ranked at number 5 on Bustle's "22 Weird 90's Music Videos That You Somehow Managed to Forget About" list.[7]

The video made its premiere on video station BET on the week ending August 15, 1999.[8] It later premiered on The Box on the week ending August 22, 1999.[9]

Chart performance

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"You Don't Know?" peaked at No. 50 on the Hot R&B/Hip-Hop Songs chart on August 28, 1999.[10] The song also peaked within the top 40 of the UK Singles Chart at number 36 in November 1999.[11] The song also charted in other countries in Europe such as Germany and the Netherlands where it charted at numbers 90 and 60, respectively.

Track listings

[edit]
CD single[12]
No.TitleLength
1."You Don't Know" (Radio Edit)3:25
2."You Don't Know" (Ignorants Remix)4:41
3."You Don't Know" (Marvel & Eliy Remix)6:19
4."You Don't Know" (Ignorants Remix Instrumental)5:16

Charts

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Chart (1999) Peak
position
Germany (GfK)[13] 90
Netherlands (Dutch Top 40 Tipparade)[14] 20
Netherlands (Single Top 100)[15] 60
UK Singles (OCC)[16] 36
UK Dance (OCC)[17] 3
UK Hip Hop/R&B (OCC)[18] 7
US Hot R&B/Hip-Hop Songs (Billboard)[19] 50

Release history

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Region Date Format(s) Label(s) Ref(s).
United States August 3, 1999 Urban contemporary radio Motown [20]
United Kingdom November 15, 1999
  • 12-inch vinyl
  • CD
  • cassette
 [21]

References

[edit]
  1. ^ Johnson, Beth (June 25, 1999). "702 – Music – EW.com". Entertainment Weekly. Archived from the original on September 19, 2020. Retrieved June 26, 2022. From Missy Elliott's throbbing "Where My Girls At" to the vocoder (rediscovered device of the year!) funk of Soulshack & Karlin's "You Don't Know
  2. ^ a b c "Three Las Vegans hit the charts as hot R&B group 702". Las Vegas Sun. Retrieved June 23, 2018.
  3. ^ "Motown's 702 Shows Musical Growth With Its Second Release". Billboard. June 5, 1999. Retrieved June 23, 2018.
  4. ^ a b "702 Explains "You Don't Know," Plans TV Appearances". MTV News. Archived from the original on September 9, 2017. Retrieved June 23, 2018.
  5. ^ "You don't know". mvdbase.com. Retrieved June 23, 2018.
  6. ^ "You don't know". YouTube. June 16, 2009. Retrieved June 23, 2018.
  7. ^ "22 Weird '90s Music Videos That You Somehow Managed To Forget About". Bustle. Retrieved June 23, 2018.
  8. ^ "Video Monitor" (PDF). Billboard. August 28, 1999. Retrieved May 31, 2022.
  9. ^ "Video Monitor". Billboard. September 4, 1999. Retrieved May 31, 2022.
  10. ^ "702 : Chart History". Billboard.com. Retrieved June 23, 2018.
  11. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved June 23, 2018.
  12. ^ "You Don't Know – CD Single". Discogs. Retrieved June 23, 2018.
  13. ^ "702 – YOU DON'T KNOW" (in German). GfK Entertainment charts. Retrieved August 11, 2019.
  14. ^ "702-You Don't Know" (in Dutch). top40.nl.
  15. ^ "702 – YOU DON'T KNOW" (in Dutch). Single Top 100. Retrieved 2018-06-23.
  16. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved June 23, 2018.
  17. ^ "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved June 23, 2018.
  18. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved June 23, 2018.
  19. ^ "702 Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Archived from the original on November 18, 2021. Retrieved April 16, 2023.
  20. ^ "AddVance Notice". Radio & Records. No. 1310. July 30, 1999. p. 66.
  21. ^ "New Releases – For Week Starting 15 November, 1999: Singles" (PDF). Music Week. November 13, 1999. p. 27. Retrieved October 1, 2023.
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